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Profile Survey + Sample Questionnaire Template

Profile survey questions is a questionnaire which aims to identify the demographic data points of respondents and to check if they satisfy all the required checklists for the research, and hence to verify eligibility.

Such a survey also helps businesses, government organizations, social scientists and academicians to identify and profile vast markets / geographies. Once profiling survey is complete, further research using additional survey questionnaires can be conducted on the most eligible group of respondents that meet certain criteria's based on their profiles and therefore, collect the most accurate responses and derive better insights.

For example: A high end women’s fashion clothing company wants to find out what are the opinions of the general population about their clothing products? A Profile survey will play an important role here to find out the right audience that can give the company valuable information. Answering questions like gender, age, household income, interests will enable to shortlist only those respondents who represent the company’s target market.

Following are the questions to to find out the eligibility of a respondent to the predetermined parameters of an ideal target group.


How old are you?
What is your gender?
What is your ethnicity?
What is your highest level of education?
What is your marital status?
What industry do you work in?
What is your current designation?
Where do you stay?
What is your zip code?
What is your total household income?
On a scale of 1 to 5, 1 being the least and 5 being the most, how much do you spend on the following:
 
Least
Most
1
2
3
4
5
Sports goods
Software
Video/computer games
Clothes
Furniture
Electronics
Other
Please list down your hobbies/interests.

Psychographic And Demographic Surveys

Apparel Shopping Lifestyle Survey Template

23 questions

Apparel shopping lifestyle survey template by QuestionPro is designed with questions and examples for understanding clothes and clothing fashion amongst buyers. It has a number of questions to understand consumer behavior and psychology while purchasing clothes and clothing items. This questionnaire consists of questions about the quality of merchandise, willingness to spend money to buy those items, factors influencing the purchasing habit of consumers and similar questions.

Psychographic And Demographic Surveys

General Shopping Demographics Survey Template

11 questions

General shopping demographics survey template by QuestionPro is created with an objective of understanding the demographics and shopping characteristics of consumers. This questionnaire includes a list of demographic questions and examples to get detailed information about buyers. In this sample survey templates questions are based on age, occupation, household income, purchasing habit etc.

Psychographic And Demographic Surveys

Life Attitudes Survey Template

21 questions

Life attitude survey template by QuestionPro consisting of questions related to life attitude: your way of viewing life. This questionnaire has 25 questions that help you get a better idea and clarity on what are your views on your life and speculate your nature of being. In this questionnaire, there are questions about personal preferences and how you view society in general. This survey template is more self-exploratory and aims at providing a better understanding towards self.