Semantic Differential Survey Questions Template

Semantic Differential Survey Template is designed by experts at QuestionPro. This survey template consists of different Semantic Differential scale question examples. Semantic Differential Scale in a survey or question is a question type that asks the respondents to rate a company, product or services etc. within the framework of a multi-point rating system. The answer options consist of opposite adjectives at each end. For eg. love/hate, like/dislike, happy/sad etc.

Please rate your manager on the following traits
Strongly agree Agree Neutral Agree Strongly agree
Strong Weak 
Decisive Indecisive 
Fair Unfair
Active Passive
Cheerful Uncgeerful
Please state your opinion on the national health insurance policy on the scale below
Very much Somewhat Neither Somewhat Very much
Interesting Boring
Simple Complex
Uncaring Caring
Useful Useless
Which of the following best describes you?
Strongly agree Agree Slightly agree Neutral Slightly agree Agree Strongly agree
You almost never get late for your appointment You are always late for your appointment
It’s difficult to make you smile Its easy to make you smile
You usually plan your actions in advance You are completely spontaneous in your actions
How do you perceive this organization?
Very much Somewhat Neither Somewhat Very much
Fun Boring 
Easy Complicated 
Good Bad
Express your impression about the instructor’s teaching style and knowledge.
Strongly agree Agree Slightly agree Neutral Slightly agree Agree Strongly agree
Good Bad 
Strong Weak
Motivated Aimless
Fast Slow
Difficult Easy
How would you describe our store?
Strongly agree Agree Neutral Agree Strongly agree
Modern Old fashioned
Unfriendly staff Friendly staff
Narrow Product range Wide product range
Please express your opinion about the school guidance counselor
Strongly agree Agree Slightly agree Neutral Slightly agree Agree Strongly agree
Approachable Unapproachable 
Understanding Defensive
Unconditional Conditional
What do you think about the University Campus?
Very much Somewhat Neither Somewhat Very much
Modern Primitive 
Dirty Clean
Technology driven Non- Technology driven
How was the music played at the restaurant?
Strongly agree Agree Neutral Agree Strongly agree
Loud Quiet 
Interesting Boring
How would you describe our secondary school teachers?
Very much Somewhat Neither Somewhat Very much
Caring Uncaring 
Happy Sad 
Able to manage the kids Unable to manage kids

Why Conduct a Semantic Differential Survey?

American psychologist, Charles Egerton Osgood invented semantic differential scale. Surveys or questionnaires using this scale is one of the most reliable ways of getting information on people’s emotions on a certain topic of interest. Let us now understand why do business need this survey:

  • The versatility of semantic differential scale increases its application in the field of market research. Semantic differential scale questions are widely used in comparing brands, company image, products or services.
  • QuestionPro’s Semantic Differential Scale Survey Template is designed by experts with careful consideration and questions have been designed to cover as many examples as possible to help a researcher pick and even edit these questions to suit his/her business needs and to get desired responses.
  • Rather than using a generic scale, semantic differential questions are posed within the context of evaluating attitudes.

When to Use Semantic Differential Scale Questions

Semantic differential scale questions in a survey can be used for a various reason. However, it will make the most sense when a researcher needs to

  • Understand the value of a specific aspect of a product, service, brand, company offerings etc.
  • Gain a meaningful insight regarding a customer’s emotion with respect to needs and goals.

In terms of how can these questions in a survey help a business or an organization is, this question type can help pinpoint a company’s strengths and weaknesses. It collects feedback which helps determine which aspects do organizations or companies need to focus on to improve in future.

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