Service Concept Test Template

Concept test for new services.

Select the rating that best describe how you feel about this service.



Trustworthy Brand
Value for Price Paid
Please read the following description of a new service concept in order to complete the survey.

After reading the above service description, how interested would you be in using the described service?
Not at all interested
Not very interested
Neither interested nor uninterested
Somewhat interested
Extremely interested
What features/attributes of this service are the most valuable to you?
What do you find least appealing about this service?
Overall, how interested are you in buying this service?
Not at all interested
Not very interested
Neither interested nor uninterested
Somewhat interested
Extremely interested
Based on the description, what price would you expect to pay for the service? Please record one number, not a range.
If [list of additional features] were added to the basic concept, what is the amount you would expect to pay?
If you wanted to buy/have this new service, which purchase method would you most prefer?
Calling and ordering by telephone
Ordering through the mail
Going to the company/place of business/office
Using the Internet
[Concept] might be used at different times or occasions. Please rank the following occasions by placing a 1 next to the occasion of greatest expected use, a 2 next to the occasions of next greatest expected use and so forth until all items are ranked.
Occasion 1
Occasion 2
Occasion 3
Occasion 4
Which groups of people do you expect to be the greatest users of this service? Please check three (3).
Family member
Business/Organization partner
Other adult
Teen 13-18 years
Child 8-12 years
Child 2-7 years
Infant under 2

How often do you use products from this [Service Category]?
Every day
More than once a week
Once a week
About every two weeks
Once a month
Every three months
Two-three times a year
Once a year
Less often
Never used
How aware are you of the following companies that offer similar services? Please check all that apply.
Brand A
Brand B
Brand C


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