Shopper Involvement Study Survey Template by QuestionPro is designed to understand a customer’s knowledge and understanding regarding a product offered by a brand. This sample survey template consists of 30 plus questions, that helps an organization/business/researcher understand the probable reasons why a shopper wanted to make a purchase and the research that he/she put in before making that purchase. This questionnaire can be customized according to the need of a target audience.
Why conduct Shopper Involvement Study Survey Template
Numerous studies have been done by market researchers to understand shopper behavior and to understand why shoppers end up buying particular products from brands. The reasons might be varying, but what is more interesting is that this theory of shopper behavior can be explored innumerable times. Here are some of the reasons to conduct shopper involvement survey:
Shoppers have different reasons to pick a product. It can be based on their personal research that they have conducted before buying a product or some other factors that a researcher/business/organization are willing to know. A survey can answer these questions aptly.
QuestionPro’s Shopper Involvement Study Survey Template has the right mix of questions that helps a brand understand customer behavior.
In this sample survey template questions related to customer research habits before purchasing a product, reasons why they have purchased a product, their levels of analysis before buying a product etc are mentioned. These questions help in evaluating shopper involvement.
Best Uses of Shopper Involvement Study Survey
Here are some of the best uses of Shopper Involvement Study Survey:
Many brands use research to understand their consumer, their lifestyle, their purchase patterns, their relationship with a brand. This sample survey template consists of questions that helps brands get answers to the attributes mentioned.
Many-a-times a shopper maybe not be a consumer. They may behave differently on different shopping occasions. This survey template helps brands differentiate between shoppers and consumers.
By deploying this sample survey template brands can understand factors that influence, override or dilute purchase behavior. For example, in this survey template questions have been asked regarding time pressure, nature of their shopping trip, who is accompanying them, whether they are buying gifts or shopping for self etc.