Social Networking Survey Questions + Sample Questionnaire Template

Social networking survey questions is a questionnaire to understand which social media channel will be the most effective to reach your market segment. This survey aims to identify how the audience uses social media and to discover which is the best social media platform to target the required audience.

Social networking sites have become one of the most viewed sites in the world. The general population spends hours on these sites for various reasons like entertainment, to communicate with customers, or even to conduct market research. The number of social media users in the world is currently at 3.19 billion. From a recent survey, it was observed that around 68% of the American population uses Facebook and around 3/4th of that population accesses it daily. Other than Facebook, there are many more social media sites that are booming nowadays, namely Snapchat, Instagram, LinkedIn, Twitter. Etc. These websites also have a niche of their own and can be used for different purpose. For example: most professional connections in these days are made on LinkedIn and many a times even sales leads are closed on LinkedIn. Understanding the importance of social networking, a social media survey would enable a company to find out the most effective channel to reach its market segment.

Following are the questions to gather information about social networking channels:

Considering your complete experience with social networking sites, how likely would you be to recommend your friend or colleague to join them?
Very Unlikely
Very Likely
Do you use social networking sites?
What social networking sites do you use the most?
On what device do you view social networking sites?
How many social networking sites do you have an account on?
What time are you most active on social media sites?
How long have you been using social networking sites?
Approximately, how many hours a week do you spend on social networking sites?
Please select what information do you share on social networking sites?
How many connections/followers/friends/subscribers do you have in all of social networking sites?
How often do you use the following social networking sites?
Very often
Please state how useful the social networking sites are for the following?
Extremely useful
Very useful
Moderately useful
Slightly useful
Not at all useful
To connect with friends
To connect with family
To connect with coworkers
To connect with people from far away
To connect with strangers
To find jobs
To build a professional network
To promote your brand/product/service
To research
For entertainment
Extremely useful
Very useful
Moderately useful
Slightly useful
Not at all useful
For knowledge
For news
For shopping
Do you share authentic information on social networking sites?
How concerned are you about the privacy of the following information you share on social networking sites?
Not at all
A little
Dating history
Financial information
Your personal chats
Photos you upload
Web history
Professional information
Your political or religious views
How many groups/pages/forums are you a part of or follow on all of social networking sites?
What are you interested in when using social networking sites?
What type of content do you like to see on social networking sites?
How do you prefer to see the content you like on social networking sites?
What is your age?
What is your gender?
In your opinion, do you like that social networking sites are used for business purpose and give a reason for your answer.

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