Social networking survey questions is a questionnaire to understand which social media channel will be the most effective to reach your market segment. This survey aims to identify how the audience uses social media and to discover which is the best social media platform to target the required audience.
Social networking sites have become one of the most viewed sites in the world. The general population spends hours on these sites for various reasons like entertainment, to communicate with customers, or even to conduct market research. The number of social media users in the world is currently at 3.19 billion. From a recent survey, it was observed that around 68% of the American population uses Facebook and around 3/4th of that population accesses it daily. Other than Facebook, there are many more social media sites that are booming nowadays, namely Snapchat, Instagram, LinkedIn, Twitter. Etc. These websites also have a niche of their own and can be used for different purpose. For example: most professional connections in these days are made on LinkedIn and many a times even sales leads are closed on LinkedIn. Understanding the importance of social networking, a social media survey would enable a company to find out the most effective channel to reach its market segment.
Following are the questions to gather information about social networking channels: