Home Electronics Purchase Survey Template

Car stereo purchase information, decision process and customer profile.



   
 
I purchased this model in:
 
   
 
Where did you purchase this model?
 
Radio/TV
 
General Merchandise
 
Catalog
 
Appliance
 
Discount
 
Car dealer
 
Other
    
 
   
 
Where did you first hear about this model?
 
Newspapers
 
Newspaper supplement
 
Magazines
 
Direct Mail
 
Television
 
Radio
 
Catalog
 
A friend
 
Retailer
 
Store display
 
Other
    
 
   
 
When did you decided to buy this model?
 
Before coming to the store
 
In the store
 
Not sure
 
   
 
What was the primary reason for purchasing this particular model?
 
Sound quality
 
Ease of operation
 
Ease of installation
 
(Company) Brand
 
Styling/Appearance
 
Recommendations of friends
 
Recommendations of dealer
 
Previous experience with (Company)
 
Price vs. value
 
Other
    
 
   
 
Which of the following features of this model do you like most?
 
Feature 1
 
Feature 2
 
Feature 3
 
Feature 4
 
Feature 5
 
Feature 6
 
Other
    

 
   
 
Who installed the new car stereo?
 
Selling dealer
 
Another dealer
 
Myself
 
Friend
 
Installer
 
Other
    
 
   
 
You purchased this model:
 
As first set
 
As replacement set
 
As additional set
 
   
 
If this purchase was not your first set, the previous car stereo was used for:
 
Less than 2 years
 
Less than 3 years
 
Less than 4 years
 
Less than 5 years
 
Over 6 years
 
N/A
 
   
 
What is the make of your car ?

 
Ford
 
General Motors
 
Chrysler
 
American Motors
 
European
 
Japanese
 
Other
    
 
   
 
The system which you will use with the new stereo is:
 
Integrated Receiver (tuner/deck/amplifier)
 
Tuner
 
Deck
 
Amplifier
 
Equalizer
 
Speakers (front)
 
Speakers (rear)
 
Other
    
 
   
 
The total dollar value of your present car stereo:
 
under $300
 
$300 - $499
 
$500 - $699
 
$700 - $899
 
$900 - $1,099
 
$1,100 - $1,299
 
$1,300 - $1,499
 
$1,500+
 
   
 
The system which you plan to buy is:
 
Integrated Receiver (tuner/deck/amplifier)
 
Tuner
 
Deck
 
Amplifier
 
Equalizer
 
Speakers (front)
 
Speakers (rear)
 
Other
    
 
   
 
Before you purchased this car stereo, you compared it with:
 
Brand 1
 
Brand 2
 
Brand 3
 
Brand 4
 
Brand 5
 
Brand 6
 
Other
    
 
   
 
The CD's which you use are:
 
Pre-recorded CD's
 
CD's you recorded at home
 
   
 
Your family income:
 
Under $25,000
 
$25,000 - $40,000
 
$40,000 - $60,000
 
$60,000 - $80,000
 
$80,000 +
 
Not sure
 
   
 
Sex
 
Male
 
Female
 
   
 
Marital Status
 
Married
 
Single
 
Other
 
   
 
Age
 
Under 20
 
20 - 24
 
25 - 29
 
30 - 39
 
40 - 49
 
50 - 59
 
60 and Over
 
   
 
Occupation
   
 
   
 
Feel free to fill in any comments or questions, about this model.
   
 
   
 
Name:
   
 
   
 
Address:
   
 
   
 
City, State and Zip
   
 

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