Heriot-Watt University Edinburgh Scotland

Project Description

Effectiveness of sponsored links of searching engines

Project Abstract

The use of true experiments is advocated for analysing of the effectiveness of sponsored links in terms of sales increase or brand improvement. This research study will look at two angles where can affect effectiveness from short-term (sale increase) to long-term (brand improvement) from businesses and consumers.

Surveys released for this project:
Sponsored Links Search Engines 50
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.