The objective of this paper is to find out what are the factors affecting adoption of internet banking among consumers. We would find out why some people start using this facility while others do not. What are the concerns of people who do not use it? We would also delve into traits of adopters of internet banking.
A questionnaire will be utilized to survey approximately 400 people. We would like to have a representative sample from people of different race, age, gender, occupation, income group etc. Although Internet banking service is being offered to personal and business clients, in our research study, data will be collected from personal respondents only. Our research would have a significant contribution for the banks in streamlining their online banking customers. It would throw some light on the types of customers who bank online. So banks can focus their online marketing strategies on those customers.