Europa-Universit´┐Żt Viadrina Frankfurt (Oder)

Project Description

Chances and limits for Germany's Nation Branding in Mexico

Project Abstract

Instead of seeing Nation Branding as an advertising campaign for the "Brand Germany" it should be understood as an exhaustive programme in all fields of society in order to create and communicate real content that characterizes the German nation. This survey is supposed to examine Germany's image in Mexico and to verify if diffusion of facts about Germany can influence the image in a positive way.

Surveys released for this project:
Imagen de Alemania en Me 66
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