University of Florida

The study will explore public relations practitioners' perceptions on the public relations role in the marketing brand development process vs. their perceptions of other communication tools.

The participants will be public relations practitioners. The researchers will start distributing the survey to personal contacts in public relations. The initial contacts will be asked to refer additional participants. The researchers are looking to survey 20 to 30 people.
The 20 question survey will be sent by e-mail to the participants with a link to the web-survey. These questions will cover public relations and branding. The researchers will call or send an e-mail before sending the survey to notify the participants about the survey and try to increase the response rate.