The importance of mobile apps in our society is a reality that grows every single moment. According to marketing agencies all over the world, such as Neoattack, that´s the reason why is extremely important to…
“What do my customers want?” This is the question that every organization today is concerned with. Modern businesses have already understood the fact that coming up with great products and services is only one side…
Unlike B2C companies, B2B organisations invest much lesser in improving their clients’ experience and engagement with their organisation. According to a 2016 study by Gallup: Analytics & Advice, 71% of B2B clients are not engaged….
Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the…
Previously we spoke about Why Your Company Desperately Needs Customer Insight Software and how insight community management software can help companies by providing social support to customers that exceeds customer care services. We also have mentioned the importance of…
Recently the small business marketing world has been buzzing with the importance of retention platforms for small business growth. With new customer acquisition costs soaring to 6-7x more than bringing an existing contact back for…