Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the…
Previously we spoke about Why Your Company Desperately Needs Customer Insight Software and how insight community management software can help companies by providing social support to customers that exceeds customer care services. We also have mentioned the importance of…
Recently the small business marketing world has been buzzing with the importance of retention platforms for small business growth. With new customer acquisition costs soaring to 6-7x more than bringing an existing contact back for…
In today’s customer-centric business environment, understanding your customers, their needs, expectations, desires, creating meaningful long-term relationships with customers has become critical to establishing a sustainable competitive edge. And the best way to achieve that is…
How to Deal With Negative Feedback from Customers As I sip my morning coffee this morning, I am imagining the oldest known written complaint in the history – Complaint tablet to Ea-nasir. I imagine Nanni…
Customer Engagement The new Star Wars movie just came out, and one thing is quite clear to all of us: the undoubtful power of customer loyalty and customer engagement. When looking at all the buzz…