Businesses must be aware of their target market to provide the best customer journey. A customer journey map can help […]
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Six quick tips to target the right respondents for market research
Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely […]
Why should you chase customer feedback?
No more surveys! As a practitioner, I document most of the surveys I come across daily. I have to say; […]
Concept Testing: Definition, Methods & Examples
As a product manager, I get requests for adding new features to our existing products daily. Along with that, people […]
The future of market research: 2020 and beyond
With no ability to foresee the COVID-19 pandemic and its effects on all of us in both our personal and […]
