With this article you will learn what types of market segmentation exist and how they allow you to correctly direct […]
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Data Analysis: Definition, Types and Examples
Nowadays, data is collected at various stages of processes and transactions, which has the potential to improve the way we […]
In-depth Interviews: Definition and How to Conduct Them
Online surveys, user review sites and focus groups can be great methods for collecting data. However, another method of gathering […]
Consumer Behavior: Definition, factors and methods
Understanding consumer behavior is a key element of a marketing strategy. In fact, before implementing a strategy, it is essential […]
Importance of Market Research + Types & How to Plan it.
Market research will help you develop a successful marketing strategy. It is one of the reasons why market research is […]