Benchmarking CX Metrics by Industry and Brands in Saudi Arabia, Q2, 2025

What’s Inside the Ultimate Guide to CX Metrics in Saudi Arabia, Q2 2025

• Detailed KPI Analysis: Explore Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and future purchasing intent across Key Saudi industries and brands.
• Detailed Breakdown of Promoters, Passives, and Detractors: Analyze how customer sentiment is distributed and what that means for your business.
• Brand-level Performance Data: Evaluate how top brands in 7 different industries are performing and where they lead or lag in CX.
• Customer Behavior Trends: Understand how satisfaction scores impact purchase intent across various sectors.

Why This Study Matters:

• Benchmark Your CX Performance: Compare your NPS and CSAT scores with top brands across key industries in Saudi Arabia.
• Uncover CX Improvement Opportunities: Identify gaps in customer satisfaction and loyalty that directly impact business results.
• Strengthen Your Customer Experience Strategy: Leverage localized data to improve retention, service quality, and brand trust.

This customer experience benchmarking report is designed for CX, marketing, strategy, and product teams across MENA who want to lead with data and stay ahead in the Saudi market.

By understanding these benchmarks, you can measure your company’s performance against the best in the market, identify growth opportunities, and make data-driven decisions to enhance customer experience.

As part of an ongoing series, this report serves as the foundation for businesses to refine their CX strategies and stay ahead in a rapidly changing landscape.

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