LiveCast is a question type by QuestionPro that facilitates collecting real-time video feedback within a survey. This innovative question employs machine learning and natural language processing to analyze individual video submissions, identify the underlying emotions, and generate detailed reports from respondent-submitted video responses.
In essence, LiveCast enables the capture of instant video responses and provides insights into the emotions expressed in these videos through advanced AI technologies.
Video is highly emotive, and users are more likely to use their phone devices to respond to research studies. Video feedback makes it easier for respondents to provide feedback through surveys. With QuestionPro’s LiveCast, you can automate collecting video feedback, generating real-time analysis, and uncovering respondent sentiments with a built-in engine that uses machine learning and natural language processing (NLP) to derive insights.
Consider a restaurant chain that is looking to launch a new seasonal menu. By using the LiveCast question type in the survey, they can not only get direct feedback. Since the responses are real-time in video format, they are emotive, and there is scope to understand user behavior and sentiments immediately.
Purely quantitative responses on the survey would provide data but would not offer context. With QuestionPro’s LiveCast, you can collect responses at the point of experience in short video formats that offer better insight into decision-making. In this example, the restaurant chain can co-create with customers and patrons.
Here are some uses of using the LiveCast question in your survey for research:
Real-time video feedback: LiveCast allows researchers to collect authentic video feedback from participants, providing a rich and dynamic data source in real-time.
Emotion analysis: LiveCast can identify and analyze the emotions expressed in the video responses through machine learning and natural language processing. This offers a deeper understanding of participants' sentiments and reactions.
Comprehensive reports: LiveCast generates comprehensive reports based on emotion analysis, providing researchers with valuable insights into participants' emotional responses. These snapshot view reports allow you to summarize videos, derive a pulse of sentiments, and even offer a real-time summary of responses.
In summary, LiveCast enriches research by enabling real-time video feedback, emotion analysis, and the generation of insightful reports, making it a versatile tool for gathering qualitative data and understanding participant sentiments.
The advantages of using LiveCast in research are:
Enhanced engagement: LiveCast questions can enhance respondent engagement as there is the ability to respond to questions through video in real time.
Rich data: LiveCast questions can yield rich, qualitative data through open-ended responses. This data can provide deeper insights compared to traditional survey questions.
Immediate results: Researchers and organizations can access real-time results and insights as responses come in. This can be useful for making quick decisions or responding to emerging trends.
Sentiment analysis: One of the most significant benefits of using LiveCast in research is the ability to collect sentiments at the point of experience and then surface those sentiments in reporting to derive an actual pulse of the research in question.
To use LiveCast in your research studies, read our help files on how to set up LiveCast.
