The Microsoft Dynamics integration with surveys allows you to connect your CRM tool with customer data and let custom data flow to the survey tool, and then survey data flows back into the CRM tool automatically.
The integration with surveys allows you to have greater control of your audiences, deploy quick studies, and collect quick insights from your audience. Collecting data directly into MS Dynamics offers more flexibility to gauge customer and prospect behavior and also helps with monitoring various parameters such as customer satisfaction, referenceability, etc.
An example of MS Dynamics integration with surveys is a sporting goods manufacturer that would like to get data directly to monitor customer behavior. By integrating with the survey platform, there is a two-way flow of data, and smart surveys get deployed with variables that matter most to the organization. Real-time survey data then flows back into the CRM tool, providing the ability to get a snapshot of customer behavior and feedback in real-time. The integration also provides the ability to directly capture leads into the tool with relevant information for further analysis or studies.
Capturing new leads and monitoring trends and behavior of existing customers is vital to brands, researchers, and stakeholders. Using the Microsoft Dynamics integration with surveys, you can automate the process of smart data collection and get deeper insights into customer behavior with multiple touch-points with your brand. You can also get a holistic view of customer and purchase journey in a single unified, scalable model.
Capture leads automatically: By integrating surveys with MS Dynamics, you can directly capture leads from surveys into the CRM tool.
Identify macro & micro-trends: Since survey data flows directly into MS Dynamics, there is scope to identify if there are customer complaints, likes, and dislikes. This provides the ability to evaluate micro-trends or run further analysis which uncovers macro-trends.
Central data repository: Data flows directly into MS Dynamics in real-time with the help of the survey integration. Hence, there is the management of a central repository without ever compromising the quality of data.
To set-up integration of Microsoft Dynamics with your surveys, please read our detailed help-file on how to set up Microsoft Dynamics integration.