An online address book is a survey feature used to distribute surveys via email. Create your address books by building custom email as desired. Send out email invitations only to the desired email addresses or lists of email addresses. Manage, edit, and build your custom email distribution lists for research.
For example, your organization is into the business of supplying apparel to men, women, and children of all ages. To research only a specific group of the audience like women, you can build a custom list of email addresses having only females in your address book and can deploy the survey only to them.
Online address books are essential for those who conduct research frequently and those who research audiences from varied demographics. Some organizations have vast amounts of email address data, and it gets tough to create curated email lists for every new survey. Instead, they can maintain different email lists for different research purposes. They can pull-up lists and deploy emails to only specific people who fit their research criteria, making surveying easy and saving significant amounts of time.
Here are the advantages of an online address book:
Learn how to set up online address books with our help file on creating and managing email lists.