Research Agent

You describe your research goal, and Research Agent builds it. It works in draft mode, so you can add a question, apply logic, or import a Word or PDF brief. Unlike tools that only suggest wording, it makes the changes in your survey, and you review everything before you publish.

Example of Research Agent in your surveys

Consider a national consumer goods brand in the US that runs a quarterly brand tracker. The brand team sends a new concept module as a Word document. An analyst uploads it and asks Research Agent to import the questions. A second instruction sets the logic: ask the concept questions only of respondents who know the brand. The analyst checks the logic with the Logic icon, and the wave goes out on schedule.

The uses of Research Agent

The uses of Research Agent are:

• Building a survey from a brief: Describe what you want to learn, and Research Agent selects question types, orders them, and organizes blocks and pages. You start with a structured survey instead of a blank one.

• Importing questionnaires from documents: Upload a Word or PDF file, and Research Agent reads the questions and builds them into your survey. Screeners and inherited questionnaires no longer need re-entry.

• Configuring survey logic: Name the question and describe the rule in plain language. Research Agent applies survey logic, including skip logic, criteria, show/hide conditions, and compound branching.

• Editing surveys you have already started: Add, move, or revise questions, codes, page breaks, separators, and block text in an existing draft. Only the elements you name are changed.

• Understanding a survey you did not build: Ask for a summary, and Research Agent maps the question flow, key topics, and logic. You can review a study or brief a colleague before fielding.

• Opening survey building to more teams: Product, CX, and cross-functional teams can describe the study they need without platform training.

The advantages of Research Agent

The advantages of Research Agent are:

• A finished build, not a starting point: Questions, blocks, page structure, and logic arrive together. You review a working survey instead of assembling one.

• Logic applied the same way every time: Complex branching is where surveys break under time pressure. Research Agent configures each logic type consistently, and you can confirm any rule with the Logic icon before you publish.

• Your existing work stays intact: Updates are targeted. Your current questions and settings remain as they are unless you ask for a change.

• Less setup, more analysis: Hours spent on configuration go back to insights and decisions. Research operations teams also get a consistent survey structure across projects.

• Built into the platform you already use: QuestionPro supports over 5.3 million users worldwide. Research Agent works inside the same survey builder, so you don't need to export or re-enter anything.

How to use Research Agent in QuestionPro

To use Research Agent in your research studies, read our help file on how to set up Research Agent.