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Easily Create Marketing Surveys With QuestionPro. Sign Up To Create Your First One Today!

What is a marketing survey? If you work in the field of market research, one of the most important things to know is how the customers will react to new products or services or changes to existing ones. A marketing survey helps identify the needs, wants and expectations of the targeted customer segment.

The QuestionPro Survey Creation Process

Create. You have over 50 different survey templates to choose from for full customization. Select any one, alter the color and theme, plus add your own questions.

Distribute. When you've finished making your survey, choose from a variety of distribution methods to send it out, including social media, email, as well as printing signs and flyers.

Analyze. Analyze your results as soon as they start coming in using the built in real-time summary. If you need advanced analysis, simply export your results to SPSS or Excel.

Click here to view our selection of survey templates.

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Popular Questions Found On A Marketing Survey

Marketing Survey Examples By QuestionPro

Initial Reaction

An important question to ask is figuring out the customer's initial reaction to your new product or service.

Marketing Branding

Similar Brands Used

It's a good idea to find out who is using a product or brand that’s similar to the one you're mentioning, and why they're using it.

Frequency Of Product Use

Frequency of Use

This fact is really important, for you can discover when or how often the customer might need purchase the product or service again.

Segment Reaction

Overall Reaction

Asking them a question along the lines of "Would you consider purchasing this product?" is the most important question of all.

Creating Your First Marketing Survey

The features and options QuestionPro has to offer allow for the easy creation and distribution of surveys. To help you get on the ball to start creating surveys, we've included this short video to help guide you through the process. To get started on QuestionPro, just perform the following steps:

Step 1. Sign up for a free account in QuestionPro:
Step 2: Click on "Create A Survey":
Step 3: It is here where you can choose the method for survey creation, either through choosing a template, importing an existing questionnaire or starting from a blank template. The template library contains over 100 different surveys for you to edit and customize. If there are questions you have already typed up in Microsoft Word, you can import them easily into the QuestionPro editor. If you're wanting to start from a blank template, you have over 30 question types to choose from, ranging from basic like multiple choice, to advanced side-by-side matrices. In addition, you have direct access to the CSS template, so you can modify it to attain the exact them you're looking for.

Signing Up In QuestionPro

Using A Marketing Survey For Your Research - Things To Consider

With so many ways to create and customize your perfect survey, QuestionPro makes sure you that you that you have all the resources you need. There are many other features that haven't been mentioned which make QuestionPro stand out. If you're looking at other survey creation providers, think about the follow questions:

What's the process like for signing up? Are you able to create a free account in a matter of seconds? Once you've logged in, how easy is to create a survey? Do you have multiple options to start your survey? For example, can you view a giant template library that covers a wide variety of survey topics? What if you already have a survey that you'd like to use? Or maybe you'd just like to start from a blank template. Do you have that option?

You can do everything above with QuestionPro and more!

When it comes times to send your survey out, what kind of choices do you have for distribution? If you know who your respondents are and you have their email addresses, are you able to import them into a list that you can manage? If your respondents happen to be your social media contacts, can you easily send them your survey with just a couple of clicks?

When you to with QuestionPro, you'll have all of these features available to you.

After your survey is sent out and you have reports coming in, what kind of choices for reporting and analysis do you have? Are you able to easily create custom reports, in addition to infographics and word clouds? As for analysis, can you create data filters, pivot tables and perform trend or TURF analysis? Once you're done with your reports, are you able to send your reports via email or social media?

With QuestionPro, you have all of these options available to you?

Creation

Delivery

Analysis

Implementing A Marketing Survey For Research Purposes - The QuestionPro Process

Making Your Questionnaire

Survey Creation

With QuestionPro, creating an account is simply and easy. Upon registration, you have three options available to you. You can begin your survey creation by browsing the template library, importing a questionnaire that you may already have or starting from a blank template. If you need to add some more questions, you can choose from over 30 different question types.

Effective Survey Delivery

Delivery

When it's time to send your survey out, you've got a couple of options available to you, including sending it via email or social media with just a few clicks. If you need a group of participants with particular demographics such as age and location, you can purchase a sample that you can send to.

Strategic Reporting And Analysis

Analyzing And Reporting

When your results are coming in, you can create custom reports that allow you to filter your data, create infographics and word clouds. In addition, you can perform trend or TURF analysis, while creating pivot tables as well. You can export your data and bring it into Excel or SPSS if you need to perform more in-depth analysis.

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