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Smartphones are easily the most effective modes to get in touch with your target audience. As per a recent study, 51.2% of all internet usage is now done from mobile devices such as smartphones and tablets. It is indeed for the first time since the invention of the internet in the late 1990’s, that mobile devices have taken over desktops in internet usage. In fact, going by these statistics, there is now a greater possibility that you are reading this on a mobile device, than a desktop.
But what does this mean for online surveys and market research? Does this alter the conventional panel based studies?
Yes it does!
The advantages provided by mobile devices over typical desktops and laptops is well known - it’s the same reason why organizations around the World have been scrambling to get their own mobile apps out and into the phone of their customers or potential consumers.
So, when it comes to panel research studies for market analysis, consumer feedback etc, how about collecting responses directly from your respondent’s mobile?
This is where the idea of mobile diaries makes panel research so much more exciting, insightful and effective!
Mobile diary studies gives researchers a platform to access the private aspects of the respondent which they usually wouldn’t be able to capture via focus groups or interviews.
Mobile Diaries are basically a private portal that offers researchers a medium to connect with all the participants to capture data and insights to assess actions, activities, timing of events, habits, behaviors and emotions without being nosy.
This can be used specifically with a small group of people that are pre-recruited to be a part of a longitudinal study. This bunch of people is recruited from the existing online survey panel and are instructed on the scope and requirement of a mobile diary. The respondents can upload videos, images and in the process give you a sneak-peak into their day-to-day activity with a product.
With QuestionPro Communities, you can get access to an online survey panel that can be used to send mobile surveys. This panel is a highly qualified niche panel that you could select on the basis of your requirement and that could help you in the best possible manner in improving your brand. Purchase an audience that you can send out the questions or the interviews for your mobile diary.