| Pricing model |
| Response-based billing |
✕ $5,040/yr capped at 1,000 responses (Strategic Research) · custom quote for enterprise |
✓ Flat platform fee. 100K responses/user/yr (Team Ed.) · custom volume (Research Suite). |
| Entry-level annual cost |
✕ $5,040/yr for only 1,000 responses |
✓ Free Essentials plan · paid tiers from $996/user/yr |
| Enterprise floor cost |
✕ Vendr median $30,000/yr · range $6,850–$139,920 across 316 purchases |
✓ Flat platform — scales without per-response cost |
| Transparent, published pricing |
⚠ Only Strategic Research tier published; enterprise is quote-only |
✓ Published tiers + written enterprise quote |
| Implementation / onboarding fee |
✕ Typically $5,000–$10,000+ (Vendr: 10–30% of contract value) |
✓ Included for Research Suite |
| Self-serve signup |
⚠ Strategic Research only; enterprise requires sales |
✓ Start free in minutes |
| Research methods |
| Conjoint & MaxDiff analysis |
✕ Only in XM Strategy & Research bundle — cannot buy separately |
✓ Included in Research Suite |
| A/B testing |
✕ Enterprise bundle only |
✓ Included |
| Question types |
⚠ 8 (free) · 23 (Strategic Research) · more at enterprise |
✓ 46 (Team Edition) · 52 (Research Suite) |
| Video feedback collection |
⚠ Strategic Research and above |
⚠ VideoAI available as usage-based add-on (Research Edition, Communities, University licenses) |
| Analysis and reporting |
| Text & sentiment analytics |
⚠ Basic on Strategic Research; full Text iQ at enterprise |
✓ TextAI included in Research Suite |
| Advanced statistical analysis |
✕ Stats iQ is enterprise add-on |
✓ Included |
| Dashboard reporting |
✓ Strategic Research and above |
✓ Smart BI dashboards included |
| Synthetic data for survey testing |
⚠ Not a standard published feature |
✓ Included in Research Suite |
| Panel & audience |
| Built-in respondent panel |
✕ Separate cost via Research Services |
✓ Access to 22M+ respondent panel (Research Suite) |
| Communities platform |
✕ Separate module |
✓ Included in Research Suite |
| Support & migration |
| 24/7 support |
⚠ Enterprise plans only |
✓ All paid plans |
| Dedicated Customer Success Manager |
⚠ Enterprise plans only |
✓ Research Suite and above |
| Migration support from Qualtrics |
✕ N/A |
✓ Dedicated Migration Center |
Survey Software
Easy to use and accessible for everyone. Design, send and analyze online surveys.
Research Suite
A suite of enterprise-grade research tools for market research professionals.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Employee Experience
Create the best employee experience and act on real-time data from end to end.
