Demographic Survey Questions + Sample Questionnaire Template

Why Conduct Demographic Survey?

Here are some of the reasons for conducting a demographic survey:

There is nothing more disheartening than designing an entire survey and then realizing that key demographic questions haven’t been included in the survey, that would have given a deeper understanding of the data.
To avoid this negative or sinking feeling, be careful to include demographic questions if it is needed. Composing demographic questions can be a little tricky. A researcher needs to be mindful not to hurt anybody’s sentiments with those questions.
QuestionPro’s Demographic Survey question examples are carefully curated by experts and can be used by anyone who needs to collect data based on demographic information. In this survey template questions related to age, gender, sexual orientation, family members, health issues, food preferences, household income, political views, a field of employment, languages spoken, religion etc are covered.

How to Use Demographic Survey?

QuestionPro’s demographic surveys can provide users in any field irrespective of the industry- public or private with relevant information about any target audience. It can also help segment audiences based on various needs and other demographic factors. Here are a few areas where demographic questions in a survey can help collect meaningful insights:

Market research: Demographic and psychographic data can help shape products and services offered by brands or businesses. These questions tend to group a population based on their interests and views. Like men and women would have a different opinion on the same product offered by a brand.
Academic research: A researcher who is building on a research project focused on specific population can use this demographic survey to confirm that he/she has correctly identified the population for research. Once a demographic survey is deployed the data collected can be put to academic research use.
Healthcare: If a researcher is conducting a research in the healthcare sector then demographic questions are an excellent choice to understand if the sample involved in the researcher belongs to a specific ethnic group. What socio-economic factors might impact the patients etc?
Non-profit programs: By deploying this survey non-profit organization can get a great amount of usable data and meaningful insights. In case of a natural disaster or calamity demographic information can help non-profit organizations provide relief to people in areas affected. Many non-profit organizations address the needs of specific population Many non-profit programs address the needs of specific demographic populations. Using demographic questions from time to time can help non-profits make sure their programs are aligned with the evolving needs of those they serve.

Demographic Survey Questions + Sample Questionnaire Template

Why Conduct Demographic Survey?

How to Use Demographic Survey?

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What is your gender? Male Female Other Do you currently use tobacco? Yes, on a regular basis Yes, but only once a week No, i quit Never Do you have any of the following health issues? Obesity Heart disease Asthama Cancer Diabetes Autoimmune disease Other (please specify) What is your food preference? Vegan Vegetarian Prefer red meat Prefer white meat How much do you spend on your food for your family every week? $500 $1000 $1500 More than $1500 How will you describe your political views? Very conservative Conservative Moderate Liberal Very liberal Which of the following best describes your designation? Upper Management Middle Management Junior Management Trained professional Researcher Others The organization you work for is in which of the following sector? Public sector Private sector Non profit Don't know Other What is your organization's total revenue from all of its sources? Less than $1 million (US) $1 million - $10 million (US) $10 million to $100 million (US) $100 million to $500 million (US) $500 million to $1 billion (US) Over $1 billion (US) Don't know Would rather not say What languages can you speak? English Spanish French German Other (please specify) What is your sexual orientation? Hetrosexual Homosexual Bisexual Asexual Pansexual Prefer not to answer Which of the following religion do you follow? Christian Jew Buddhist Muslim Hindu Atheist Other Who do you live with ? Roomate Parents Alone Partner Family Which type of housing do you live in? Mobile home Townhouse Apartment Duplex Other Which type of community do you live in? Suburban community City or Urban community Rural community Others please specify Do you have children Yes No If Yes, please specify how many What is your marital status? Single Married Divorced Seperated Never married Which of the following best describes your ethnicity? White Asian Indian Hispanic or Latino From multiple races Other What is your family’s annual income? $0-$24,999 25,999-$50,999 $50,999-$75,999 $75,999 and above Prefer not to answer Which of the following best describes your employment status? Employed, working 40 or more hours. Employed working 1-39 hours per week Not employed, looking for work Not employee, NOT looking for work Disabled What is highest educational qualification? Middle school High school College Graduate Post graduate Doctorate Other Which age category do you belong to? 17 or younger 18-20 21-25 26-30 31-35 36 and above

Demographic Survey Questions + Sample Questionnaire Template

Why Conduct Demographic Survey?

How to Use Demographic Survey?

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