Website Information Quality Survey Template

Website information quality is one of the most influential parameters to drive your online business. Research conducted to understand the impact of website information quality on customer loyalty and satisfaction indicate that precise and accurate information of the website can lead to a tremendous increase in customer satisfaction. This survey template offers questions to understand whether the information available on the website was helpful for the users and if not, how can you improve it.
A survey sample like this can be edited as per the niche of your website to gain insights about the business sector of your target market, how instrumental is the visitor’s role in their organization and other demographic information.
Researchers can use this survey example to understand the purchasing intent of the website visitors. After collecting feedback on ways to improve website information quality, they can implement the factors where enhancements can be made according to customer inputs.


 
 
Please enter e-mail address
(for example yourname@yourcompany.com):
   
 
 
Were you able to find suitable answers to your questions while browsing the website?
 
Yes
 
No
 
 
How much time did it take to find your answer?
 
A lot less than I expected
 
Less than I expected
 
About what I expected
 
More than I expected
 
A lot more than I expected
 
 
Based on your experience, how would you rate the quality of this website?
 
Very high quality
 
High quality
 
Average
 
Below average
 
Unacceptable
 
 
Please tell us what can be done to improve the quality of the information on our website:
   
 
 
Which one of the following business sectors best describes your core business?
 
Communications/transportation/utilities
 
Banking/finance/insurance/real estate/legal
 
Retail
 
Value added information service provider
 
Government
 
Data processing/computer
 
Education
 
Business services
 
Other
 
 
 
What best describes your role in your organization? (Optional)
 
Owner, partner, principal
 
CFO/CIO/CTO
 
Director/manager
 
VP
 
Professional (consultant, legal, medical)
 
Other corporate management
 
Project manager
 
Customer service
 
Other
 
 
 
If you have any other comments or suggestions, please enter them in the space provided below.
   
 
 
Contact Information:

Name:
   
Organization:
   
Phone:
   
Address:
   
City:
   
State/Province:
   
Zip or Postal Code:
   
 
 
Thank you for taking the time to complete this survey.

Why conduct a Website Information Quality Survey?

Google emphasizes the fact that good quality content websites which are customer-centric and provides validated information, will make their way to the top of the SERPs. This survey example can be used to understand where you can make changes to fulfill customer expectations and in the process climb up the SERP ladder which will increase your website traffic notably.

Even if you have a digital marketing team in place along with paid advertisements to boost website traffic, they will not be effective unless and until you have an amazing quality of information available on your website. Website quality has to work well with customer expectations. Connecting with the customers and exceeding their expectations is as important as climbing the Google SERP ladders.

In this highly competitive world, everyone understands the importance of research for improving customer satisfaction. For your organization to lead the way, you need to be a step ahead of all the competitors and sending out this website information quality questionnaire can provide you with options to enhance your website quality and in turn, increase customer satisfaction.

Best Uses of Website Information Quality Survey

  • Small and large businesses should focus on producing quality-rich content on the website. By gaining customer insights about website quality, you can keep improving website content and also move up in the Google search results.
  • You can make a list of keywords and relatable topics after analyzing customer answers for the questions to your questionnaire.
  • Content is king and, so are customers. Customers are the best source to include more content on your website. You can include questions about increasing content and topics to include for maintaining/improving website quality.

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