Website Visitor Follow-up Survey Template

Website visitor follow up survey template offers questions about how helpful was their experience on your website, their demographic details for retargeting, number of hours spent online, other hobbies which may or may not be related to your product but can be instrumental in knowing the customers better, suggestions on how you can enhance your website and other such aspects related to website visitors.
Following up and keeping track of visitor information can be cumbersome but by sending out this questionnaire, you can conveniently follow up with the visitors and collect information in real-time. You can benefit the most from these website surveys as they are used to gather integral visitor information and their feedback about your website.



   
 
Thank you for visiting our site. We would like to know more about you so that we can be sure to bring the kinds of information and services that you need. Please complete the survey below so that we may have a perspective on your opinions. Thank you for your help.
 
   
 
How did you find out about the site?
 
Followed link from another web page
 
Followed a graphical banner/icon from another web page
 
Found by using a search engine
 
Saw postings to www-related newsgroups
 
Received e-mail from www mailing list
 
Was told URL by friend
 
Read about it in newspaper/magazine
 
Don't remember
 
Other
 
 
   
 
What is your age?
 
under 13
 
13-17
 
18-34
 
35-49
 
50-64
 
65 or older
 
   
 
How many hours per day are you on-line?
 
0-1
 
1-2
 
2-3
 
3-4
 
4-5
 
More than 5
 
   

What do you enjoy doing in your spare time (you may check more than one) ?
 
Theater
 
Hunting
 
Sports
 
Reading
 
Video Games
 
Movies
 
Fishing
 
Arts and Crafts
 
Automobiles
 
Trivia
 
Restaurants
 
Gardening
 
Cooking
 
Computers
 
Other
 

 
   
 
What do you use the internet for?
 
Information Gathering
 
Academic Research
 
Shopping
 
Games
 
News
 
Sports News
 
Real Estate
 
E-mail
 
Job Hunting
 
Classifieds
 
Stock Market
 
Other
 

 
   
 
From where do you most often access the Internet?
 
Home
 
School
 
Office
 
Cyber cafe
 
Other
 
 
   
 
If you have, or plan to purchase goods on the Internet, what kinds of goods would you be most interested in?
 
Computers or peripherals
 
Software
 
CDs/Videos
 
Flowers
 
Concert tickets
 
Travel
 
Fast food
 
Books or magazines
 
Clothes
 
Other
 
 
   
 
What is your gender?
 
Male
 
Female
 
   
 
What is your level of education?
 
Some High School
 
High School Graduate
 
Some College
 
College Graduate
 
Some Postgraduate
 
Postgraduate
 
   
 
What is your household income?
 
Less than $15,000
 
$15,000 - $24,999
 
$25,000 - $34,999
 
$35,000 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $149,999
 
$150,000+
 
   
 
What is your current occupation?
 
Student
 
Homemaker
 
Retired
 
Not Employed
 
Clerical
 
Management
 
Professional
 
Sales
 
Service Staff
 
Other
 
 
   
 
In your household, which age group is on-line the most?
 
Under 10
 
11-20
 
21-30
 
31-40
 
41-50
 
51-60
 
61 or older
 
   
 
E-mail Address:
   
 
   
 
Zip Code:
   
 
   
 
We would like to hear your suggestions on how we can expand or improve our site. What other information or services would you like us to provide you on-line?
   
 
   
 
Thank you for completing our survey!
 

Why conduct a Website Visitor Follow-Up Survey?

It is important to contact visitors post their transaction on your website as they take time and efforts to either make a purchase, sign-up or participate in some form of interaction with your organization. Their time and efforts should be appreciated by communicating with them and collecting further information from them for future reference.

  • Customer engagement is key and it doesn’t stop after at a single visit by the customer. If he/she shows interest in your brand but they do not make a significant action, it is a sign that they are either uninterested or they were not completely satisfied with what you had to offer.
  • This survey sample can also be used in such cases where it is important to understand the reason behind people not completing a transaction and analyze the number of people who consider the same factors for not going through with that sign-up or purchase.
  • By conducting a website visitor follow-up survey, you not only make it clear to the customers that they are precious to your organization but also gather critical information such as demographic details and feedback on transaction experience to improve your brand operations.
  • Consumer feedback to the questions of this questionnaire can provide you with answers to questions such as : “How can I improve my website?” or “Is there an increase or decrease in the number of people who complete a transaction within a single website visit?” and also information about their family income, age or email.

Best Uses of Website Visitor Follow-Up Survey

  • After collecting information about website visitors, you can conduct well-focused email marketing activities which include content targeting these individuals. Modifying your email marketing strategies to include these website visitors can help you in converting them for visitors to loyal customers.
  • Ask the right questions to the right website visitors and gather points of improvement to restructure your website model to enhance conversion rates.
  • By knowing visitor interests, likes and dislikes - you can build a relationship with the customers and communicate with them on the basis of these details.

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