Best Tivian Alternative | QuestionPro vs Tivian

Organizations using Tivian (formerly Questback) are increasingly looking for a modern, scalable, and user-friendly alternative. While Tivian once had a strong presence in the experience management and insights space, its acquisition and lack of innovation have led many to explore better options.

Today, QuestionPro offers not only parity with Tivian’s core features but significantly extends functionality, usability, and service quality—all while being more cost-effective. Making the switch is not just about changing tools; it’s about unlocking new capabilities.

Reasons to Search for a Tivian Alternative

There are many valid reasons businesses are now comparing Tivian to more advanced, scalable, and support-driven options like QuestionPro:

Outdated Software and Poor Usability: Tivian’s platform feels outdated, hard to navigate, and is powered by legacy software libraries that haven’t kept up with modern usability expectations. Users often find it overwhelming and inefficient.
Lack of Innovation: Unlike other platforms that consistently release updates, Tivian has fallen behind. Basic tasks like survey programming or translations take significantly more time and manual effort.
High Complexity, Low Support: With a confusing backend structure and limited customer service post-acquisition, many organizations struggle to get the help they need. All original staff were laid off, and newer teams lack knowledge of the product’s code and architecture.
Instability in Contracts and Contacts: Particularly in regions like Germany, clients report unstable points of contact and unclear contracts—further adding to the friction.
Manual Processes and Scalability Issues: From tracking to incentives to dashboards, most tasks in Tivian still require manual setup, SQL queries, or third-party tools like Power BI. Scalability is limited by database performance and weak panel automation.

“Tivian still feels like a 2010 platform—QuestionPro is designed for 2025 workflows.”

● Sales Team Soundbite

Best Features to Look for in a Tivian Alternative

With the intention of making it easier for you in your search for a more suitable Tivian alternative, we’ve put together a table with the features that can be best provided by other companies and might align better with your goals and company needs.

Category	QuestionPro Advantage	Tivian Limitation
Survey design	Advanced question types like MaxDiff, Conjoint, Heatmaps, Card Sorting, and LiveCast.	Limited question types; survey programming is slow and manual
Ease of use	User-friendly interface and intuitive setup	Complicated, outdated setup workflows
Open-end analysis	Built-in AI auto-coding (PathosAI) for sentiment and themes	Manual processing; lacks AI functionality
Panel integration	Combine panel, non-panel, and subscriber lists seamlessly	Confusing logic leads to duplicates and inefficient workflows
Dashboards & reporting	Instant dashboards, filters, AI summaries. Use QuestionPro BI available as an add on to create smart and beautiful dashboards within seconds	Outdated reporting tools; complicated EX dashboards and legacy Power BI setup
Community platform	Mature community management product for longitudinal monitoring, high member engagement and more	No real community engagement features; basic panel management only
Automation & health	Auto-purge inactive users, engagement re-triggers, health monitoring	Manual clean-up; no automation for deliverability or inactivity tracking
Support & service	Dedicated CSM + 24/7 chat + consultative onboarding	Poor service after acquisition, complex ownership and instability

Why is QuestionPro the Perfect Alternative to Tivian?

Easy to use

Design and launch sophisticated surveys using advanced question types, automation, and logic—without a PhD in programming. The platform simplifies the setup, programming, and management of complex studies.

Useful Reports.

Get access to user-friendly analytics, dashboards, and reports. Analyze data in real-time to uncover the insights that matter to you. Our reporting solutions ensure we are the best alternative to Qualtrics.

Data protection at enterprise level.

Your data is hosted in certified data centers of your choice. Benefit from industry-grade encryption, secure backups, and compliance with global standards.

Tailored solutions + cost-effective pricing.

We offer more than Tivian’s functionality for less. Custom SLAs and flexible pricing models deliver higher ROI for your research investments.

Real people. Real support. 24/7/365.

Post-acquisition, Tivian’s support became inconsistent and unhelpful. With QuestionPro, you'll get always-on assistance—via chat, phone, email, or a dedicated account manager.