Beginners guide to choice-based Conjoint Analysis

Hosted On: Wednesday, June 22, 2016

About the Webinar

Choice-based Conjoint Analysis (CBC) is arguably the single most powerful analytic tool ever developed. With CBC, one can define the ideal product feature set, determine the price that maximizes profit, develop the most motivating communication strategies and segment the marketplace. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of CBC, allowing users to create more accurate consumer insights than ever before. This webinar will review, in non-technical terms, how CBC works and what business questions it can answer.

About The Speakers


Ray Poynter
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Ray Poynter
Founder, The Future Place and NewMR
Ray is the author of The Handbook of Online and Social Media Research, The Handbook of Mobile Market Research, editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a course author for the University of Georgia’s Principles of Marketing Research online course, and the founder of NewMR.org. Ray has spent the last 35 years at the interface of research, technology and insight and is in wide demand as a consultant, trainer, workshop leader and keynote speaker.
Paul Richard McCullough
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Paul Richard McCullough
President, MACRO Consulting
Richard’s areas of expertise include applied quantitative methods in new products research, pricing strategy, market segmentation and brand positioning. He has been published more than 40 times in numerous magazines and journals. He also worked for many years on the client side for companies such as Levi Strauss & Company and Pacific Gas and Electric Company.