Choice-based Conjoint Analysis (CBC) is arguably the single most powerful analytic tool ever developed. With CBC, one can define the ideal product feature set, determine the price that maximizes profit, develop the most motivating communication strategies and segment the marketplace. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of CBC, allowing users to create more accurate consumer insights than ever before. This webinar will review, in non-technical terms, how CBC works and what business questions it can answer.
Conjoint analysis is a method which presents the respondents with multiple product options with varying features and prices and by observing and analyzing the responses, an organization can conclude which features or prices drive the customer preferences in the market.
In a recent article on VentureBeat, folks from Akamai, GamesBeat, Immersv, and ADVR, found four characteristics that made them hopeful for mainstream adoption of the AR & VR world in 2017.
In 2013, Apple faced litigation from over 59 patent holders – claiming infringement. We also have seen an enormous amount of uptake in patent litigation – between corporate technology giants like Apple, Samsung, and Microsoft.