Dive in with real world users to find the solutions to your biggest insights questions. No question or problem is too big to be solved at XDay!
XDay attracts a diverse and attentive audience comprising industry professionals, decision-makers, and fellow thought leaders all while having fun.
Each year we are working to advance the tools and systems of QuestionPro to support your insight needs. Get the latest in product updates and whats coming in 2024.
Take the opportunity to learn from renowned thought leaders, industry experts, and visionaries who share their insights, experiences, and out of the box ideas.
XDay provides a vibrant networking environment, creating connections among insights professionals, industry leaders, influencers, and potential partners. Forge connections that transcend the boundaries of the conference room.
If you know anything about QuestionPro, you know we try to veer away from the stereotypical. Attendees will have the opportunity to have their fortune read (insights aren't just for work), win prizes and receive complimentary attendee gifts.
Gain first hand exposure to the latest innovations of QuestionPro's software with our live demos, workshops, and panels.
Founder and Principal
Dr. Vijay Pendakur helps people and organizations thrive. A true multi-sector organizational leader, Vijay has held Vice President and C-level roles at three companies: Zynga, VMware, and Dropbox. He has also served as the Robert W. and Elizabeth C. Staley Dean of Students at Cornell University.
In his time at Cornell, he was named Presidential Advisor for Diversity and Equity, as part of a new approach to campus-wide transformation at the largest Ivy League institution. Vijay also brings strong domain expertise in student success strategy to his work, having served as Associate Vice President for Student Success at California State University – Fullerton, where he led enterprise retention and graduation efforts at one of the nation’s premier regional universities.
His 2016 book, “Closing the Opportunity Gap” represents one of the few book-length works on identity-conscious student success tactics, and is still used by campus leaders today to inform strategy. Dr. Pendakur serves on the institute teaching faculty of the Race and Equity Center, at the University of Southern California, and was recognized as a top DEI leader by Channel Futures in 2021 and Untapped in 2022. He lives in Austin, Texas, with his wife, Katie, a psychotherapist and yoga teacher, and his two young daughters, Mira and Savi.
Chief Revenue Officer - Frame.io
Puja Rios is the CRO for Frame.io, the world’s premier video review and collaboration platform. She is the author of Get It Together, a Forbes Books release, and a speaker tearing down excuses in audiences across the country. As an executive, she has a proven track record in both acquisitions and growing existing businesses.
With Puja as CRO, Frame.io was acquired in August of 2021 by Adobe for over $1.2 billion. A passionate problem solver, Puja’s career is defined by her results-oriented approach, a characteristic that permeates every aspect of her life. She is an advocate for those living with chronic pain, speaking nationally to dismantle stereotypes and provide living proof that people create their own circumstances.
Chief Experience Design Officer
As Chief Experience Design Officer at VMLY&R HEALTH, Walter Geer is responsible for creating innovative design solutions to health. His role is to bridge technology, storytelling, design and user experience together to create meaningful health experiences.
With an 80 percent focus on health and pharma he also maintains a broader range of clients like Dell Technologies, Coke and Walgreens.
Walter was honored in Adweek’s ‘50 Most Important People in Marketing, Media and Tech’ and Savoy Magazine recognized Walter in their ‘Most Influential Black Executives in Corporate America’. He is not only known for re-inventing and revitalizing the way brands and advertisers connect with consumers, but also for being a passionate and vocal advocate. As the co-founder of Diverse Creatives, he has been outspoken in the charge for creating a diverse and inclusive culture for Black and brown creatives in advertising.
A veteran of the digital advertising space, Walter holds a total of six U.S. patents for digital ad formats and has implemented creative products and strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. One of his most famous inventions was Skippable Pre-Roll (5,4,3,2,1 Skip video ad format). Walter has been an architect of market-first usability labs, applying biometric research to the development of creative executions while minimizing risk by understanding how consumer emotions and demographics impact brand engagement.
Prior to VMLY&R, Walter was SVP, Group Creative Director at TBWAWorldhealth, where he ran Digital, Innovation and creative production.
CEO
Shawn Nason is a visionary CEO, cancer survivor, and fervent advocate for neurodiversity. With a unique background as a former Walt Disney Imagineer, he's made his mark in the fields of experience design and leadership. In his roles as an experience evangelist and Experience Ecosystem™ designer, Shawn fearlessly challenges leaders to replace outdated systems with a resolutely human-centered approach.
His expertise encompasses aligning customer and employee experiences, integrating leadership development, fostering cultural transformation, and staying attuned to market dynamics. Shawn's distinguished career includes serving as Chief Experience and Transformation Officer for Healthways and Chief Innovation Officer at Xavier University. He also spent six transformative years shaping unforgettable experiences at The Walt Disney Company and Disney Cruise Line.
Shawn's passion led him to establish MOFI, a pioneering organization reshaping Experience Ecosystems for businesses, with a focus on revenue growth, enhanced employee retention, and positive life transformations. Driven by his personal journey as a neurodiverse Native American and parent of neurodiverse children, Shawn is dedicated to creating a world characterized by heart-centered, people-first design, valuing all voices.
Founder
Dr. Serena Huang provides keynote speaking, corporate training, and influencer marketing services across the world. She most recently served as the Global Head of People Analytics & HR Tech at PayPal and previously built the people analytics functions at Kraft Heinz, GE, and Koch Industries.
Dr. Huang is an accomplished thought leader and professional keynote speaker with 100+ speaking engagements in the past 3 years covering topics including people analytics, HR technology, future of work, ethical AI, employee experience, and workplace mental health. She regularly guest lectures at top MBA programs including Kellogg, Wharton, and Haas.
Her recent speaking engagements took her on 3 continents in 3 months and 10 cities in 10 weeks. Dr. Huang's unique ability to speak to audiences of different cultures and backgrounds make her an in-demand speaker.
Dr. Huang is a LinkedIn Learning instructor of a series of People Analytics courses. Her most popular course “The Data Science of Using People Analytics” has more than 10,000 learners. She is a LinkedIn influencer who graduated from the highly-selective LinkedIn Creator Accelerator Program focused on Innovation and Technology. Her LinkedIn newsletter “From Data to Action” already has thousands of subscribers reaching senior data analytics and HR leaders across the globe. She partners with data analytics conferences and brands to promote data literacy as an influencer.
Senior Manager, Consumer Insights
Lee King is a seasoned market research and insights professional with over 16 years of experience across financial services, healthcare, retail, and real estate sectors. Currently, as Senior Manager, Consumer Insights at LendingTree, Lee excels in quantitative and qualitative research, questionnaire design, and project management.
Lee is proficient in data collection and has technical expertise in survey programming. With a background in managing teams and vendor relationships, Lee has a broad skill set encompassing secondary research, market segmentation, and customer journey mapping.
Lee's extensive experience in both client and supply-side research makes them a valuable asset in the field.
President
Gina joined Rockbridge early in her career and has guided the firm to become a leader in custom market research and consulting for services, technology and non-profit organizations. In an era of constant disruption, she is passionate about developing research solutions that address the changing business landscapes her clients face.
She is currently leading the roll-out of the American Innovation Index™, the first ever study to rank U.S. company innovation based on customer perceptions. She was also instrumental in the development of the company’s innovative social media research platform, OpinionPond™ and our MaxMessage™ solution that identifies compelling marketing communications.
Gina has authored several articles and presented on new developments in market research. Venues include the American Marketing Association, the Consumer Electronics Show, Insights Association and the Frontiers in Services Conference. She has also served as an adjunct faculty member teaching marketing research at her alma mater, George Mason University.
Gina has more than 20 years of experience in the marketing research profession and has an MBA from George Mason University with undergraduate degrees in decision sciences and marketing.
Founder
Al is all about humanizing the work experience and elevating individual, team, group, and organizational success. As a globally recognized thought leader, educator, and influencer, Al works with, and elevates the voices of, those aligning organizational performance with worker well-being, engagement, diversity, equity, and inclusion, and sustainability.
Al shares his work through the People Data for Good Podcast, a show that features the stories, perspectives, and ideas of those promoting the ethical and responsible use of people data, analytics, and Ai for the benefit of individuals, teams, groups, organizations, and society at large.
Al is a long-standing Top 100 HR Technology Influencer by HR Executive Magazine, a co-founder of Insight222, founder of PAFOW, and creator of the My Future of Work app and community. The myFOW app houses content, self-paced courses, facilitated learning labs, as well as events that help individuals and groups consciously prepare for fast-coming changes in their work and work experience.
Before his current activities, Al held leadership roles at EY, Gap Inc., Infohrm (now SuccessFactors/SAP), and Kenexa (now IBM). Over his career he’s served clients such as Unilever, Apple, Uber, McKesson, Disney, Boeing, Comcast, Heinz, Mayo Clinic, Stanford University, among many others.
He and his content have been featured in leading magazines, webinars, podcasts, and learning content. He’s also a frequent keynote speaker, facilitator, and author of a host of models, including the Talent Assessment & Development (TAD) Framework. In addition to his career pursuits, Al is an avid beach volleyball player and honored father of two outstanding young people. He and his family live in Santa Cruz, California.
Co-Founder
Dan is a thought leader, technologist, change agent, and optimist in the area of people experience and the future of work. He inspires people to believe and focus on what inspires them. With a vision and commitment to change the way businesses think, act, and operate, Dan works with leaders and organizations around the world helping them to meet the moment and mobilize for the future.
He has more than 20 years of experience in the HR and technology industry. Dan co-founded Modern Survey in 1999 until 2016 when the company was sold to Aon and served as its Chief Operating Officer. Dan has an extensive understanding of how technology and people strategy can be successfully applied to business opportunities and will help organizations achieve the benefits of such strategies while maximizing the value of their people to transform company culture and create a better working world.
Dan is an entrepreneur, advisor, investor, keynote speaker, film producer, and a musician who has shared billings with artists of national and international acclaim.
Chief Conversation Officer
Wayne is an expert facilitator of Organizational Learning, an Innovation Catalyst, a Creative Agent, a Market Researcher and a Strategic Planning wizard. Wayne asks tough questions to clarify the situation, and then brings out the best in people – getting them to places they never thought possible.
Wayne is also a passionate foodie, which has led him into being a wicked-good cook and an aspiring wine geek.
CEO & Founder
Vivek Bhaskaran is founder and CEO of QuestionPro, a global leader in survey and research, data and insights services. He founded the company in 2006 and has since grown it to a $30 million global powerhouse through organic and acquisitions - all without ever taking a dime of venture capital or private equity.
Today, the company has offices in the US, Mexico, Europe, Canada, Japan, the United Arab Emirates and India, serving Fortune 100 companies and brands, leading non-profit organizations and high-growth startup companies who rely on QuestionPro for insights about customers, employees, and the marketplace.
A serial entrepreneur, Bhaskaran is the founder or a board member of nearly a half-dozen technology companies, an informal adviser and mentor to dozens more, a champion of diversity and inclusion, and an outspoken advocate of leading on principle.
He earned a bachelor’s degree in Computer Engineering from Brigham Young University, which, unsurprisingly, he also bootstrapped by hustling side gigs in technology consulting. You can read his musings about leadership on his Forbes Contributor Channel. In his spare time he enjoys riding motorcycles too fast.
Great speakers and unique attendees - not so bogged down in research tech sales.
It was a great event overall. Well planned and executed. The speakers were good. The social events on Wednesday and Thursday were awesome.
The day was great overall! I loved the speakers and the day flowed really well. Really enjoyed the event space and food/beverages provided!
The sessions were varied in topic and format with rich content. I thought the few extracurriculars were fun including the fortune teller and the Starbucks raffles. The food was great.
Loved meeting everyone, great production, interesting speakers.
