AI | QuestionPro

QuestionPro AI Vision - faster, smarter research

Efficiency

Focus on research efficiency to ensure that insights team can focus on building transformation roadmaps and not waste time on mundane tasks

➤

Deeper Insights

NextGenResearch thinking - looking at emerging trends and be at the cutting edge of innovation in research

Future Ready

Agile model for discovery & research

Build instantaneous and intelligent dashboards

Cross disciplinary research - qualitative + quantitative

Analysis data from multivariate sources

Smarter insights repositories building on siloed data

Offer advanced data quality filters in research data to enhance ROI

Incredible scale & speed

QuestionPro AI Research Co - pilot

ResponsibleAI

TRANSPARENT
We strive to maintain records of our model development process, datasets used, and any 3rd party models

REPRESENTATIVE
Our training dataset is diverse representing sectors, regions, and consumer groups. We also have diverse human reviewers and testers

RESPONSIBLE
At every step of the process, we endeavor to comply with best practices and have had academic reviews of our model development

HUMAN IN LOOP
From idea visualization, to product development to testing, product use, and continuous improvement, we include human oversight and control

QuestionPro is ISO/IEC 42001:2023 certified, the world's first international standard for Artificial Intelligence Management Systems (AIMS).. This certification demonstrates our commitment to the responsible, ethical, and secure deployment of AI across our research platform. Our AI governance framework includes rigorous risk assessments, transparency in AI-enabled features (such as QuestionPro AI), and strict data protection measures. This certification reinforces that our AI systems are designed to deliver actionable insights while maintaining the highest levels of data integrity and accountability.

QuestionPro AI in

RESEARCH EDITION

QuestionPro AI

QuestionPro AI is QuestionPro’s innovative generative AI tool designed within our existing survey platform. Using a conversational interface to create surveys on any topic within seconds, you can build quick, creative surveys on any topic you are looking to research in as little as 60 seconds.

START BUILDING NOW

Survey generator tool

In two simple steps, you can define your research topic and generate survey questions right from the survey platform within seconds.

With a simple query, you can generate a repository of qualitative and quantitative survey questions on the topic of your choice. The simple, intuitive conversational style box, helps you generate the questions to the detail and persona that matches your research study and in the language of your choice.

Image generator

Use the AI engine to create images of your liking within seconds, to use in the survey.

Create simple yet effective images with a simple point and click within the tool to use within the survey or even for custom survey backgrounds. No more worrying about cumbersome images and licensing issues.

TRY IT NOW

VideoAI

Collect real-time video feedback and turn it into actionable insights with QuestionPro AI.

VideoAI is a video question type that captures authentic video responses while QuestionPro AI analyzes transcripts, sentiment, and emotions to generate clear, actionable insights. You get deeper context beyond charts, automated analysis without manual work, and video stories that resonate with stakeholders.

Data quality

Plagiarism detection for survey data quality checks to mitigate automated bot responses.

With our generative AI tool, you can natively identify open-ended survey responses if they were submitted by bots like ChatGPT or other automated AI tools. Screen out AI tool based plagiarised responses and improve the quality of survey data collected. Weed out gibberish data in surveys.

TRY IT NOW

▲ Back to products

QuestionPro AI in

BUSINESS INTELIGENCE (BI)

AI smart dashboards

Using simple point and click, to create survey dashboards.

Create smart dashboards by clicking on a survey within the tool and get a snapshot view of the underlying theme of the survey with an intuitive graphical representation and analytics.

START BUILDING NOW

AI Insights

Build AI-powered dashboards in minutes with one-click insights.

Build dashboards with AI at it’s base within minutes. Use QuestionPro AI to get insights with one click to generate a comprehensive view of the report. Add your insights and let generative AI consolidate data and insights into information nuggets.

Advanced text analytics

Turn open-ended data into clear insights with AI-powered dashboards.

Using a simple point-and-click experience, QuestionPro AI surfaces topics, trends, sentiment, and key insights from open-ended responses. This makes analysis faster and helps you uncover deeper insights without manual effort.

TRY IT NOW

Text AI

Automatically uncover topics, sentiment, and opportunities from open-text data.

QuestionPro AI detects topics, themes, and highlights in context, eliminating messy codebooks and manual tagging. You can quickly spot emerging trends, concerns, and innovations, while mining text responses across themes, sentiment, and KPIs to stay consumer-centric and act faster.

▲ Back to products

QuestionPro AI in

COMMUNITIES

Video discussions and natural language processing (NLP)

Get nuggeted information from video discussions and IDI’s automatically with generative AI.

From within the community platform, conduct live video focus groups and IDI’s. Use our generative AI and natural language processing (NLP) to eliminate time spent synthesizing data, coding responses, and transcribing qualitative research data into nuggets of information that matter.

START BUILDING NOW

Summarize topics

Community admins can get a summary of all topics from the community and also view past summaries to derive insights faster.

Derive a pulse on the discussions within a community by using the summarizing of topics. Also view summaries of past topics to derive actionable insights faster and increase community engagement.

▲ Back to products

QuestionPro AI in

DIGSITE

AI video analysis

AI-powered summaries and theme detection that surface what matters most, instantly.

Generate goal-based AI summaries that capture key insights without manual review, so nothing gets missed. You can also detect themes and sentiment automatically and drill down to individual respondents to view transcripts, takeaways, tags, and sentiment in one place.

START BUILDING NOW

▲ Back to products

QuestionPro AI in

AUDIENCE

Synthetic data

Generate synthetic data using survey responses from your own community.

Reuse existing community data to create on-demand synthetic cohorts (workbooks) that deliver instant, AI-generated insights without launching new studies. This turns historical qualitative and quantitative data into a living research asset, saving time and reducing research costs.

START BUILDING NOW

Converse AI

Engage in dynamic, conversational Q&A with synthetic personas inside the synthetic workbook.

Converse AI lets you engage in dynamic, chat-based Q&A with synthetic personas inside the synthetic workbook, beyond static one-time questions. You can ask follow-up questions, keep conversation history, and export insights for deeper analysis.

▲ Back to products

QuestionPro AI in

Research services

What is the QuestionPro AI Router?

Our AI Router is offered as a managed service, meaning that our expert team will engineer the right prompts and data flows tailored to your unique business needs. Whether you’re looking to improve respondent engagement, streamline data analysis, or enhance data privacy, we’ll work with you to build the perfect solution.

Route your survey data into a LLM that transforms survey data into actionable insights

Seamless integration
Customizable solutions
Enhanced follow-up insights
Multilingual flexibility
Thematic categorization

Data security
Expert support
Data privacy assurance
Custom analysis for respondents
Automated quality assurance

Ask an expert

▲ Back to products

The QuestionPro difference

QuestionPro is an early adopter of generative AI in insights management and market research. Some salient differentiators are:

Generative AI in the whole research process from ideation to complex data management.

Leverage our AI tools for qualitative and quantitative research and in the language of your choice!

Easy to use and intuitive tools baked right into the system to offer the highest bank for your buck and increase the ROI of research.

Trusted by leaders

more testimonials

"Switched from Qualtrics to QuestionPro and got the same features at a better price. The support team is very responsive and helpful."

____

"QuestionPro offers a powerful platform with intuitive features that helped us gain valuable insights quickly. The customer support is outstanding and always responsive."

"QuestionPro is great for creating quick surveys. It allows me to have feedback that's closely aligned with reality, with measurable indicators or KPIs that enable timely diagnostics."

____

"QuestionPro has a versatile survey generator that allows me to create all kinds of surveys for both employees and applicants. It's a valuable tool for our organization."

What is the role of Generative AI in Market Research?

QuestionPro AI Vision - faster, smarter research

QuestionPro AI Research Co - pilot

ResponsibleAI

Research Suite AI capabilities

QuestionPro AI in

RESEARCH EDITION

QuestionPro AI

Survey generator tool

Image generator

VideoAI

Data quality

QuestionPro AI in

BUSINESS INTELIGENCE (BI)

AI smart dashboards

AI Insights

Advanced text analytics

Text AI

QuestionPro AI in

COMMUNITIES

Video discussions and natural language processing (NLP)

Summarize topics

QuestionPro AI in

DIGSITE

AI video analysis

QuestionPro AI in

AUDIENCE

Synthetic data

Converse AI

QuestionPro AI in

INSIGHTSHUB

AskIH

QuestionPro AI in

Research services

What is the QuestionPro AI Router?

The QuestionPro difference

Trusted by leaders

Awards & certificates

The Experience Journal