Most insight teams don’t have an engagement problem – they have a visibility problem.
Research communities rarely fail overnight. Engagement slips slowly. Participation drops quietly. By the time response rates decline or stakeholders start asking questions, teams are already reacting rather than managing intentionally. That’s the gap Community Statistics is designed to solve.
From Guesswork to Vissibility
Community Statistics gives teams a clear, centralized view of community health so they can understand what’s working, what’s declining, and where to focus without adding more work.
Instead of relying on instinct or manual tracking, teams can see:
- How engagement trends over time
- Which activities and formats perform best
- When members are most active
- Who is engaged, disengaging, or at risk
This turns engagement into something you can manage proactively, not react to after the fact.
Built for Always-On Research Communities
For teams running ongoing research communities or panels, sustained participation is everything. Community Statistics helps teams:
- Identify and repeat high-performing engagement formats
- Catch disengagement early
- Improve data quality without increasing incentives
- Confidently answer the question, “Is this community still working?”
It’s not about more reporting. It’s about the right signals, surfaced in real time.
Engagement as a Compounding Asset
When you can consistently see and act on engagement health, research communities become stronger over time. Best practices repeat. Weak spots surface early. Value compounds. And because Community Statistics is included at no additional cost for QuestionPro Communities customers, every community benefits from built-in health monitoring.
Communities aren’t just about collecting responses. They’re about sustaining relationships – and that starts with visibility.
Frequently Asked Questions (FAQs)
Community Statistics provides detailed insights into how members interact with your community. It helps you track behavior and engagement across activities like surveys, polls, topics, and idea boards so you can improve participation and overall community performance.
You can access Community Statistics by navigating to Analytics » Statistics from your community dashboard.
Community Statistics includes metrics such as login trends, response rates, engagement trends, activity distribution, peak engagement times, and member participation patterns.
The Points Leaderboard highlights members who have earned the highest number of points within the selected timeframe. It helps you identify and recognize your most active and valuable contributors.
The Activity Breakdown shows how engagement is distributed across activities such as surveys, polls, topics, and idea boards. This helps you understand which activities generate the most participation.
Engagement Trends provide an overview of how various areas of the community are performing over time. It covers activities such as surveys, polls, discussion topics, and idea boards to help identify strengths and areas for improvement.
This view categorizes members based on participation levels:
– Active Members are members who participated in any community activity during the selected timeframe.
– Survey Abandoned shows members who did not participate in surveys because they were not invited to any surveys during the selected date range. Clicking this metric displays a detailed member list.
– At-Risk Members are members who received invitations to activities but did not participate in any of them. Clicking this metric shows a detailed list to help identify disengaged members and improve retention strategies.
