Twelve updates. Nine products. Here is everything that landed on QuestionPro in September 2026. Welcome to our full recap of the QuestionPro product updates for September 2026.
September’s release touches nine different products, from research surveys to employee experience reporting. This recap is organized by product, so you can go straight to the update that matters to your team and skip the rest.
Twelve updates landed across QuestionPro this month: research surveys, Audience, UX, Communities, QuestionPro BI, TextAI, InsightsHub, customer experience, and employee experience. They are grouped below by the product you will actually open to use them. If you would rather get this the moment it ships instead of reading a recap, sign up for the QuestionPro product newsletter.
Research surveys and Audience: a new AI research agent, plus smarter incidence prediction
Learn More: See the full Market Research Software
The headline change this month is Research Agent, an AI agent built into Survey Builder. Instead of building logic and question flow by hand, you can describe what you need and let the agent handle survey creation, complex branching, and real-time modifications, while you focus on reviewing the output. It is early days for the feature, so expect it to keep expanding, but even in this first form it cuts a meaningful chunk of setup time out of a standard study.
Audience picked up a smaller but genuinely useful companion change: IR by AI, which predicts your incidence rate before you launch a project. If you’ve launched a low-incidence study and watched the field time balloon because the real incidence rate turned out to be half what you estimated, this is the fix: a prediction up front, so you can plan sample size and budget with an actual number instead of a guess. You can see the full picture of where it fits inside the Audience platform.
UX: smarter test setup
QuestionPro UX picked up two changes to how test sessions get set up. Test rooms can now be password-protected, so a usability test or internal review session stays limited to the people you actually invited. Alongside that, topics can now be time-triggered rather than manually advanced, which matters for any moderated test where you want a participant to move to the next task on a schedule rather than waiting on a facilitator to click next. Together, these two changes make it easier to set up an unmoderated or semi-moderated test once and trust it to run on its own.
Communities: WhatsApp reaches your members directly
Communities added WhatsApp as a direct channel for reaching members. Connect a WhatsApp Business account, build personalized invitation templates, and send survey invitations where your panel members already spend time, rather than relying on email open rates that keep sliding every year. For a community manager whose members barely open a community-platform email but check WhatsApp constantly, this update shows up in response rates within the first send. You can see how it fits inside the broader Communities platform.
QuestionPro BI and TextAI: from feedback to presentation-ready insight
BI and TextAI both got updates this month, and the throughline is turning raw feedback into something you can act on or present without manual rework.
TextAI output can now flow straight into BI datasets. The themes, sub-themes, and sentiment TextAI pulls from open-ended feedback used to live only in the TextAI dashboard. Now you can bring that same data into a BI dataset and explore it alongside your other survey and operational data, instead of exporting it and re-importing it elsewhere.
BI also picked up PowerPoint exports. Select the dashboard widgets you want, arrange them across slides, and customize an opening and closing slide with your own text and images, cutting out the manual work of screenshotting charts into a deck before a leadership meeting.
On the TextAI side specifically, Emerging Themes now surfaces new or underrepresented themes in your feedback automatically, along with the responses behind them. You review and approve a theme, and it shows up labeled as Emerging in your dashboard widgets for a set window of time, so a small but growing signal does not get buried under your established top themes. You can see how TextAI fits inside the rest of QuestionPro BI.
InsightsHub: audio recordings become searchable knowledge
InsightsHub added Audio Analysis, which turns unstructured audio recordings into searchable, structured organizational knowledge. It transcribes automatically, generates summaries, and surfaces AI-generated insights from the recording. For example, an FMCG brand running a round of customer interviews could turn forty raw recordings into forty searchable, summarized transcripts without a single manual transcription pass.
Customer experience: branded intercepts and automated ticket workflows
CX had two updates this month, spanning intercepts and ticketing.
AI Themes removes the manual styling work from building a branded intercept widget. Add your brand URL, or upload a PDF or Word document, and QuestionPro’s AI pulls your colors and fonts automatically to build a fully branded widget, a change that saves real design time for teams launching intercepts across multiple properties.
For closed-loop teams, Closedloop Webhooks let workspace admins trigger external APIs automatically based on ticket events and conditions. Pick a ticket event, add optional conditions, configure the API request, test it, and activate it, all without custom code. For example, a regional retailer that routes escalated tickets into an internal alerting tool can now wire that connection directly instead of relying on a developer to build and maintain custom middleware. You can read more about how these pieces fit together on the customer experience product page.
Employee experience: context-aware reporting
Two updates shipped for employee experience this month, both aimed at EX reporting.
AI Summary and Recommendations, currently in public beta, generates a structured narrative summary of your EX dashboard data, weighed against your organization’s own policies and strategic priorities. It is built with a two-layer view: a company-wide overview for HR administrators, and a team-specific view for individual managers, who can turn a recommendation directly into an action plan in Empower with one click.
Driver Analysis also added a Quadrant View, which plots workplace drivers on a two-axis chart so leaders and HR analysts can identify which drivers genuinely move engagement and key outcomes.
Get started
That is the full list for September: nine products, twelve updates, and nothing here requires a migration or a big rollout plan. Most of it is a setting you can turn on inside a survey, a CX workspace, or an EX dashboard you already use. If you want to try any of it, start a free QuestionPro trial and go find the setting.
If you would rather not wait for a monthly recap, sign up for the QuestionPro product newsletter. It is just product updates, once a month, no promotional emails mixed in.
Frequently asked questions
September’s releases span nine products: Research Agent and IR by AI for research surveys and Audience, smarter test setup in UX, a WhatsApp channel for Communities, TextAI-to-dataset export and PowerPoint exports in BI, Emerging Themes in TextAI, Audio Analysis in InsightsHub, two customer experience updates, and two employee experience updates.
Research Agent is an AI agent inside Survey Builder that can plan, build, and manage a survey on your behalf, including creation, complex logic setup, and real-time modifications. It is meant to shift your time away from survey configuration and toward reviewing and refining what it produces.
IR by AI predicts your survey’s incidence rate before you launch it. Instead of estimating sample size and budget by guessing, you get a prediction up front, which matters most for low-incidence studies where the real incidence rate can be far lower than expected.
QuestionPro UX added password protected entry to test rooms, so only invited participants can join, along with time triggered topics that advance a moderated session on a schedule instead of waiting on a facilitator. Both changes came with general usability improvements to the test creation flow.
Yes. QuestionPro Communities now supports WhatsApp as a distribution channel. Connect a WhatsApp Business account, build personalized invitation templates, and track delivery, all from inside Communities, so you can reach members on a channel they actually check.
Yes. You can now bring TextAI’s themes, sub-themes, and sentiment data directly into a BI dataset. That lets you explore and report on qualitative feedback alongside your other survey and operational data in the same BI dashboard, instead of exporting and re-importing it separately.
Yes. BI dashboards now support direct PowerPoint exports. Select the widgets you want to include, arrange them across slides, and customize your opening and closing slides with your own text and images, all without manually screenshotting charts into a deck.
Emerging Themes automatically identifies new or underrepresented themes and sub-themes in your feedback, along with the responses behind them. You review and approve a theme, and it is then labeled as Emerging in dashboard widgets for a set period, so a growing signal does not stay buried under your established top themes.
Yes. Audio Analysis transcribes unstructured audio recordings automatically, then generates summaries and AI-generated insights from the transcript, turning a recording into searchable, structured knowledge without a manual transcription step.
AI Themes is an Intercept feature that builds a branded widget for you automatically. Add your brand URL, or upload a PDF or Word document, and QuestionPro’s AI extracts your colors and fonts to create a fully branded intercept widget, without manual styling work.
Closedloop Webhooks let workspace admins configure outbound webhooks that trigger external APIs based on ticket related events and conditions. You pick a ticket event, add optional conditions, configure the API request, test it, and activate it, all without writing custom code.
AI Summary and Recommendations, currently in public beta, uses AI to generate a structured narrative summary of your EX dashboard data, weighed against your organization’s own policies and priorities. It offers a company-wide view for HR administrators and a team-specific view for managers, who can turn a recommendation into an action plan in Empower with one click.
Driver Analysis Quadrant View is a visual priority map in the EX Portal. It plots workplace drivers on a two-axis chart so leaders and HR analysts can see which drivers genuinely impact engagement and key outcomes, without digging through statistical tables.
Yes. QuestionPro offers a Model Context Protocol (MCP) certification course that teaches you how to connect assistants including Claude, ChatGPT, Copilot, Cursor, Windsurf, and VS Code to QuestionPro Surveys, BI, CX, EX, Research, and Automation, then build surveys, generate dashboards, and run other tasks using natural language.
No. The QuestionPro product newsletter covers monthly product updates only, with no promotional emails or thought leadership content mixed in.
