Back to School Spending: Infographic
Hear that? That’s the sound of moms across the country rejoicing and children crying. And that means it’s almost time […]
Audience
Is Your Creative Just Creative—Or Does It Sell, Too?
Creativity is indispensable to branding and any marketing strategy in general. It was Albert Einstein who famously said, “Imagination is […]
Top Beauty Industry Trends for 2024
The beauty industry is an ever-evolving one, with trends like lip kits—hello, Kylie!—and charcoal face masks coming from seemingly nowhere […]
Why Expert Panelists are so Important
How does a brand know their current offering isn’t working? Or that consumers will be interested in their newest product […]
The Extreme Cost of Being a Pet Owner
It shouldn’t come as any surprise that the pet industry, which reached $86 billion in 2017, will continue to have […]
