The Next Generation of Website Usability Testing
Not long ago having people “test” your web site meant going to a facility and literally watching people navigate your […]
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Coding Social Media “Responses”
There is a whole new and improved research segment blooming out there — social media research. There are experts out […]
Response Style Bias and How to Overcome It
A few weeks ago, Research Access had an article that talked about cleaning data from panels. One of the methods […]
What’s the Intersection of Neuromarketing and Market Research?
If you haven’t done much reading on Neuromarketing, I’d recommend that you pick up any or all of these books […]
From Crowd “Sourcing” to Crowd “Solving” There’s a Better Way to Use the Wisdom of Crowds
On the game show “Who Wants to Be a Millionaire?”, players have the option to “ask the audience” if they are […]
