Ditch Your Likert Scale for the Max-Diff
One of my favorite types of questions is the “importance” question. Questions like: “How important is it that your car […]
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Getting What you Need From a Survey A Primer on Using a Survey to Gather Information
Why do a survey? The basic purpose for conducting a survey is to gain information to help with planning and […]
Individualized Mass?
Am I the only one that finds irony in the fact that thousands of people stand in the SAME line […]
To ask or not to Ask? That is the question.
There are two broad schools of thought – “Listening to your customers is the most important activity you can do” […]
Marketing’s Boll Weevil?
Romi Mahajan · President – KKM Group KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, […]
