In yet another successful event partnership, QuestionPro joined hands with Indian Institute of Management, Lucknow, to set up a great show at their Annual Business, Sports & Cultural Festival- Manfest-Varchasva. The 3-day event was a confluence of business case studies, brain-twirling quizzes and all things fun.
Addressed by industry pioneers like Amarjit Singh Batra, CEO of OLX South Asia, Vivek Gaur, CEO of Yepme, Ishita Swarup, CEO of 99labels.com and Pawan Agarwal, CEO, Mumbai Dabbawalas’ Association, the event showed great potential in stirring the entrepreneurial acumen of the students and motivating them towards better change in the Indian Business Industry.
As the Market Research Partners, QuestionPro associated with UP Tourism, to help the participants draft a unique marketing strategy directed at tourists for promoting the art of chikankari symbolic of the city of Lucknow. This Marketing Case Study known as Travel Trails recorded a whopping response of 700 students from various B-schools of India, who were required to conduct a primary market research of their solutions using QuestionPro survey platform and include the analysis of their findings in the submissions. The platform also enabled the participants to go on-field to collect and analyse the market sentiments of the people towards this cause through the help of the QuestionPro Mobile App.
In addition, QuestionPro extended support as the research partner for the much awaited Annual Flagship Business event-Excelsior conducted by Vodafone, comprising of a series of gruelling online rounds followed by three days of gripping on-campus tasks that test participants on their decision-making skills and business understanding through real world situation analysis. QuestionPro addressed the participants on the importance of Market Research and how an online survey can be a cost-effective solution used by even the bigger brands to help understand more about customer psychographics, brand equity, etc.
Under the University sponsorship programme of QuestionPro, similar partnerships have already been initiated with B-schools like BITS Pilani, Delhi and Goa, to nurture the managerial abilities of students. We hope this academic innovation benefits the educational institutions as well as the corporate ecosystem to utilise best practices in Market Research through QuestionPro’s powerful survey tool.
