Customer management includes all the strategies, processes, and tools businesses use to attract, engage, and retain customers. It’s a comprehensive […]
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Positioning Strategy: A Complete Guide for Your Market Plan
In marketing, a positioning strategy is like a special spotlight that shows how a brand is different from its competitors. […]
Synthetic Users: What They Are & How to Use Them in Your Research
Product research is changing, and one key driver behind this transformation is the rise of artificial intelligence. At the core […]
Product Market Fit Survey: What it is + How to Conduct?
Imagine launching a product that’s just what your customers want, boosts sales, and ensures long-term business success. Sounds amazing, doesn’t […]
Cross-Channel Orchestration: What it is & How to Implement?
Customers interact with brands across a multitude of channels, from websites and social media to email and physical stores. Businesses […]
