One of the primary goals of any brand, then, is to have its target audience fall in love with it. […]
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International Market Study: Steps & Methods
The fundamental decisions made by international marketing managers are the same as those made by those who work in just […]
7 Steps to Build A Data Strategy + Examples
Data is an important resource for businesses in the modern world. The value of information is well-known, but unlocking it […]
Customer Attention: What it is, Tips & Best Practices
Customer attention is a sign of brand relevance. Take a closer look at how and why customers interact with your […]
Brand Attitude: What It Is & Why It Matters
Humans are motivated by feeling. When making a purchase, customers frequently rely on feelings such as comfort and trust in […]
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