A recent 2012 Global Marketing Effectiveness study by the Fournaise Marketing Group said what so many of us have experienced and […]
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Scholarly Research Is Not What It Used to Be
It used to be that the only reputable research was academic studies that involved hidden research methods and concealing of […]
Scaling Techniques in Research: Comparative and Non-Comparative Methods
Every questionnaire asks a version of the same question: how do you turn an opinion into a number? Scaling techniques […]
Free Webinar Event 12/14: Market Research Trends 2012
Wed 12/14/11 at 10AM PST Market Research Trends 2012 Click here to sign up! The world of market research has […]
26 Practical Marketing Ideas That Require Research
It’s not always the economy, and you’re not stupid. The marketing process is a lot like the laws of physics, […]
