What if you could actually watch consumers interacting with your brand in their natural habitat? That is what a new […]
Search Results for: focus group
How to Use Twitter Lists as a 24/7 Focus Group
Have you heard about the “Lists” feature on Twitter? Twitter Lists has been around for over a year now but […]
Focus Groups Going Green Makes Good Business Sense
The Green agenda is on the forefront of everyone’s mind these days. Not only for the obvious environmental reasons of […]
How to Use Crowd Sourcing Tools to Enhance or Replace Focus Groups
Focus groups are probably the most important, yet most overlooked component of a market research plan. Having a group of […]
Control Group: Definition, Types, and Role in Research
A control group is the foundation of experimental research. It isolates the independent variable, eliminates bias, and produces valid results. […]
