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Focus Groups Going Green Makes Good Business Sense

The Green agenda is on the forefront of everyone’s mind these days. Not only for the obvious environmental reasons of […]

How to Use Crowd Sourcing Tools to Enhance or Replace Focus Groups

Focus groups are probably the most important, yet most overlooked component of a market research plan. Having a group of […]

Demographic Groups: Definition, Types, And How to Use Them?

Understanding your audience is essential for making meaningful connections! One of the best ways to truly engage with your customers […]

Target Group vs Target Audience: Strategic Marketing Success

In the dynamic marketing landscape, understanding the nuances between target group vs target audience is crucial for developing effective strategies. […]

Thales Group and Its Revolutionary Passenger Satisfaction Technology

The passenger experience is crucial in modern air travel as it can be a make-or-break factor for attracting and retaining […]