Search Results for: focus group

Qual and quant: a study in two ways

Lately, there has been a lot of chatter in the market research community about qualitative research. Some might even think […]

This blog will explore the pivotal question, “How does market research help a business?” By delving into its multifaceted advantages, […]

Personally and professionally, I’m not a big fan of FOCUSING on the competition. But that doesn’t mean that you shouldn’t […]

Last week, we had a fantastic time with Dan Fleetwood from SurveyAnalytics talking about how to build an online community […]

What is a Market Research Online Community (MROC)? Market Research Online Community (MROC) is a relatively comprehensive technique of gathering […]