Trendwatching isn’t just for designers and marketing and design professionals. Market researchers want to know what’s hot in the world […]
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NPR’s Social Media Survey Results: Social Media Builds Loyal, Happy Listeners
According to a recent Mashable article, while every other news media channel’s audience is falling off — NPR’s is growing! […]
How to use social media to supplement your research
Let’s talk about research If you’ve been in the market or customer research business for longer than 20 years, then […]
Brand Trust Measurement: How to Measure Trust with Surveys
Brand trust measurement is the process of evaluating how confident customers feel about a brand’s reliability, honesty, and ability to […]
Go beyond generic themes: Unlock smarter open-ended insights with Advanced Text Analysis
How often have you looked at open-ended survey responses and thought: “There’s a lot of feedback here… but what are […]
