Customer Experience Software


The conjoint analysis software lets you make smart decisions regarding market research and product optimization.

Learn what features your users want to have in your products and invest resources accordingly to achieve desired results.

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What is a Conjoint Analysis Software?

Conjoint analysis software is a tool that helps in market research to determine what consumers like and make decisions about product features, prices, and marketing.

Conjoint Analysis software helps companies see what consumers are willing to give up for one feature over another and how that affects what they like overall. The software shows people a bunch of made-up product examples, each with different features, and asks them to rate or choose between them.

Then, it analyzes the data to see which features are most important and how they affect overall preferences. Many different Conjoint Analysis software options are available in the market, each with its own special features.

These tools are easy to use and help create surveys, analyze data, and make reports. Conjoint Analysis software helps companies decide on product and pricing research, as well as marketing strategies, by giving them a better idea of what customers like.

The Importance of Conjoint Analysis Software

Conjoint analysis software helps businesses make important decisions in different areas. But to make the most of it, businesses need special software that makes the process easier and helps get useful insights quickly. Here's why it's really important:

The software helps decision-makers with advanced market simulators. These simulators let them predict how the market will behave and improve their strategies before launching a product.

Top 7 Conjoint Analysis Software in 2024

Here are the 7 best conjoint analysis software tools that focus on discrete-choice modeling. These tools help researchers understand people's preferences by asking choice-based questions rather than directly asking individuals to state their preferences.

1. QuestionPro


QuestionPro presents an enterprise feedback platform designed to efficiently manage online client feedback. This platform allows surveys of various sizes and complexities to be seamlessly executed according to a company's requirements.

QuestionPro Research Suite offers a range of essential analytic tools for conducting surveys and managing email invitations securely and affordably.

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2. SurveyMonkey

SurveyMonkey offers a user-friendly platform for conducting conjoint analysis. With SurveyMonkey, people can make surveys that fit their needs, even if they're doing complicated conjoint experiments.

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3. 1000minds

1000Minds is a flexible software that helps with decision-making. It has various tools for prioritization, group decision-making, conjoint analysis, and maximizing value for money. It's designed to make business decisions easier, saving time and money and making companies perform better overall.

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4. provides a complete software package designed for managers who want to understand customer behavior using surveys where people make choices. It covers everything from setting up experiments to analyzing data and making reports, all on one online platform. The software uses a strong discrete choice experimentation (DCE) method based on random utility theory.

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5. Qualtrics

Qualtrics provides a platform where you can create different kinds of surveys. One of these is the Qualtrics Conjoint Analysis Research Survey Tool, which helps with discrete-choice formats such as Conjoint Analysis.

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6. Alchemer

Alchemer is an online survey software and data collection tool for gathering feedback and insights from customers, employees, and stakeholders. It provides a comprehensive suite of features designed to efficiently create, distribute, and analyze surveys.

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7. Lighthouse Studio

Lighthouse Studio is a sophisticated software solution designed to conduct quantitative research with precision and efficiency. Tailored to manage surveys and analyze data comprehensively, it is a reliable tool for assessing the impact and reception of products and services.

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Why QuestionPro is the Best Conjoint Analysis Software?

QuestionPro is considered the best software for conducting conjoint analysis because it offers a wide range of features, an easy-to-use interface, and great value for money. Here's why QuestionPro is preferred by businesses and researchers:

Conjoint Analysis Survey Software Features

Conjoint analysis survey software offers a range of features specifically designed to facilitate the creation, distribution, and analysis of conjoint surveys. Here are some key features of QuestionPro conjoint analysis survey software:


300+ Free Survey Templates

Save time and effort with free online survey templates. Expert professionals prepare these sample survey questionnaires, which can be customized with software for conjoint analysis.

Create an account and use these templates, designed especially for each industry. Reach out to your audience to collect data on customer satisfaction, consumer preferences, workplace culture, employee satisfaction, and more.


Survey Analytics & Reports

Create reports with a click of a button and find customer preferences. Theconjoint analysis survey software dashboard lets businesses learn how their target audience makes decisions.

Find out how customers value attributes such as features, functions, and benefits. Combine real-life situations and statistical methods with the modeling of market decisions. Gather actionable insights from survey data using conjoint analysis software to test products and understand buyer behavior.


Survey Programming and Logic

Survey logic creates smart surveys and improves the efficiency of data collection. Survey administrators can reuse the same question in the same or different survey. Apply branching, scoring, and quota control logic to create online tests and quizzes.


Ideal for Enterprises

With QuestionPro’s conjoint survey design tool, enterprises can collaborate on survey creation, distribution, and reporting analytics. High data security and privacy standards are maintained to comply with regulatory data protection laws.


Integration with 15+ Enterprise Applications

Integrating with common enterprise applications like Microsoft Dynamics CRM, SalesForce, Tableau, Zapier, Marketo, and many more can multiply the usability of survey results. You can create and trigger workflows and automate business processes based on responses.


Mobile Ready Surveys

Build mobile surveys for the audience that responds using mobile devices. Download our Android, iPhone, and iPad apps to let respondents answer on the go, even without an internet connection! Our mobile auto-advance feature presents the next question without requiring you to click the next button.


Single-Sign-On (SSO)

Log in safely to the conjoint analysis software tool with a single username and password. Use your corporate email ID or sign in using a Google, Facebook, or LinkedIn account. QuestionPro supports SAML and HMAC-SHA1 types of SSO authentication.


24 * 7 Global Support

Our customer support team is available 24/7 to answer your queries. You can always reach us through email, chat, or call if you want to create a survey or need help with the survey logic.


Research Sample for Enterprises

A one-stop conjoint survey design tool for end-to-end market research enterprises, we offer over 22 million global respondents profiled by various demographics to suit your research requirements. Leverage additional services like complete fieldwork management, incentive management, panel balancing, and more to get the best-quality survey respondents.


Data Security

QuestionPro complies with industry data regulation laws like HIPAA, GDPR, FERPA, Privacy Shield Framework, and others. We value our users’ and respondents’ privacy and collect & store personal data in compliance with data security laws. We also allow them to respond anonymously or request the removal of any personal data if collected.

Create, Send, and Analyze Conjoint Surveys with QuestionPro

Conjoint analysis helps in market research by figuring out how people decide between different features of a product or service. By creating and sending conjoint surveys, you can gather valuable insights into consumer preferences and optimize your offerings accordingly.

Here's a step-by-step guide on how to create, send, and analyze conjoint surveys using QuestionPro:

01. Create Conjoint Surveys

02. Collect Data Securely

03. Statistical Analysis

Enhancing Adaptive Conjoint Analysis with QuestionPro Survey Software

QuestionPro Survey Software offers powerful tools to improve adaptive conjoint analysis (ACA) studies, helping researchers gain deeper insights into customer preferences.

Creating Various Product Profiles

Easily make product profiles with different attributes and levels using QuestionPro's conjoint analysis tool. These profiles are shown to survey takers randomly and equally, covering a wide range of product features and attribute combinations.

Customized Survey Experience

Using QuestionPro, surveys are adapted based on what respondents picked earlier. This personalized method adjusts future product profiles to each person's preferences, making survey results more accurate and relevant.

Advanced Analysis and Reports

With QuestionPro's advanced analytics and reporting tools, researchers can examine the data from ACA studies. Using detailed analysis and visualization tools, they can understand important product features, attribute levels, and what consumers are willing to trade off, which helps them make better decisions.

QuestionPro Survey Software serves as a comprehensive platform for conducting conjoint analysis. It enables researchers to unravel the intricacies of consumer decision-making processes.

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