Compare NPS, CSAT, and Customer Effort Score across 8 U.S. industries and 100+ leading brands. Independent primary research in the United States, tracked every quarter since Q1 2025.
Industry-level NPS, CSAT and CES scores by quarter in the United States. Download the full report for brand-level data and quarterly trend comparisons going back to Q1 2025.
Methodology
The numbers
Margin of error
The margin of error represents the possible variation that can occur when data is collected through survey sampling. It indicates how much the findings might differ from the true values in the overall population.
FAQ
Common questions
How many industries and brands does this benchmark cover?
The QuestionPro CX Benchmark tracks Net Promoter Score, Customer Satisfaction, and Customer Effort Score across 8 U.S. industries and 100+ brands, updated every quarter since Q1 2025.
What data is free to view versus what requires downloading the report?
Every historical quarter is fully viewable on this page at no cost, no form required. Only the current quarter's complete brand-by-brand rankings require downloading the full report.
How are NPS, CSAT, and CES calculated?
Net Promoter Score measures customer loyalty by gauging likelihood to recommend a brand. Customer Satisfaction Score evaluates overall satisfaction with recent product or service interactions. Customer Effort Score assesses how much friction customers experience when interacting with a brand.
When did Customer Effort Score (CES) become part of this benchmark?
Starting Q1 2026, Customer Effort Score replaced Likelihood of Repurchase as the third metric tracked alongside NPS and CSAT. Quarters before Q1 2026 report NPS and CSAT only.
What makes this an independent benchmark?
This benchmark is QuestionPro's own primary research, not licensed or sponsored data from any single brand. Scores come from surveyed consumers through the QuestionPro Audience panel, not from the brands themselves.
Can I compare my own company's CX scores to these benchmarks?
Yes. Compare your own NPS, CSAT, and CES against your industry's benchmark to see where you stand, or talk to our CX team for a deeper gap analysis.
Net Promoter Score
Top brand NPS rankings
Top-ranked brands by NPS across all industry categories for the selected quarter. Download the full report for all 100+ brands and quarterly trend data since Q1 2025.
NPS, CSAT & CES · 100+ brands · quarterly trends since Q1 2025
Customer Effort Score
Top brand CES rankings
CES replaced Likelihood of Repurchase starting Q1 2026, so it isn't available for earlier quarters. Top-ranked brands by ease of experience across all industry categories.
NPS, CSAT & CES · 100+ brands · quarterly trends since Q1 2026
Free report · Q2 2026 · United States
Get brand-level scores for every industry
The full Q2 2026 report includes individual NPS, CSAT, and CES rankings for 100+ brands across 8 U.S. industries, plus quarterly trend data going back to Q1 2025.
What's inside the full report
NPS, CSAT & CES for 100+ brands
Quarterly trend data since Q1 2025
Root cause insights per sector
8 U.S. industries covered
Brand vs. brand comparisons
Download the Q2 2026 report
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