Most organizations create a thank you page for respondents after they finish their surveys. While that is a great option, and it shows you appreciate their feedback, you can exercise better options.
Automatic redirect is one such option. You can input a website URL along with the thank you message, which takes respondents to a page you wish. This survey setting comes in handy to keep your survey respondents engaged and interacting with your brand.
Brands that conduct customer surveys can use this option to drive more traffic to their website. You can include links to your product pages or create awareness about a new product or service that is being launched by putting in the appropriate URL. Including URLs that take respondents to new product pages can complement your marketing efforts and create awareness in the market. Judging by the website traffic and inquiries, you can gauge the response and prepare a readiness or product launch plan.
Using automatic redirects in your survey completion pages can help educate your customers or potential customers about your organization. You can redirect them to news items, any new awards that you may have won, any new blogs or case studies, etc. It helps in building traffic for your website and improves customer interaction and engagement with your brand.
Boost website traffic: By taking your survey respondents to your website, you can boost your traffic numbers significantly. You can take them to content-rich pages or that talk about your products and services. Posting exciting and content ensures you get frequent visits to your website.
Highlight achievements: Organizations put in a lot of effort to serve their customers, deliver great customer service, and customer experience. These bear fruit when they win coveted awards. Using automatic redirects, you can share your latest achievements and awards with your customers and potential customers.
Support marketing efforts: Marketing runs their campaigns and promotional activities through various channels. Using redirects can really help their efforts in getting leads or creating awareness about your products or services. This will help in generating new leads and revenue for the overall brand.
To use the automatic redirect in surveys, read our help files on how to set up an automatic redirect.