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Banner Tables (Tabs)

What are banner/pivot tables?

Banner tables allow you to visualize and view your data relative to a single question. For example, if in your survey, one of the questions is “Where are you from?”, the answer options may be:

  • North-West
  • West Coast
  • Mountain States
  • Mid-West
  • South
  • East Coast
  • North-East

Banner tables can allow you to visualize how respondents from each of these answer options responded to all of the questions without having to create groups and segments for each option. The question that you used to segment the rest of the survey is referred to as the Pivot Question.

How can I create banner/pivot tables?

Go to:

  • Login »  Surveys »  Reports »  Advanced » Cross-Tabulation

    Survey Software Help Image

  • Step 1: Choose the Pivot Question. This is the question that you want to segment on. In the example above, this would be the question, “Where are you from?”
  • Decide if you want to include a Secondary Pivot or a Nested Pivot or both. Check the box next to each option desired.
  • Select how you would like to Filter Results. Options for result filtering include:
    • Completed
    • Started but not Completed
    • Terminated via Branching.
  • Step 2: The Output Format option is Excel.
  • Select the type of Data Table to view.
    • Frequency: This will show you numbers of responses. For example, the number of respondents who selected North-West who also selected an option in another question.
    • Percentage: This is the default selection. This will show you the number of responses as a percentage of the total number of responses to the pivot question.
  • Select the Display Option desired.
    • Data Table + Charts. This option will give you tables and charts for each table.
    • Data Table Only. This option removes the charts. If you have a lot of data, this option is the fastest option for generating the banner tables.
    • Data Table + Charts + Mean. This option will give you the tables, charts for each table, and the mean calculation for each answer option column.
  • Click Create Banner Table. The banner/pivot tables will be generated and emailed to the email address on the account.

Survey Software Help Image

Can I see an example of the Excel Report?

Below is an example of the banner table selected with the display option Data Table + ChartsYou can see that the survey questions are listed in the first two columns, showing the answer options and the overall responses. The pivot question answer options are then displayed across the next set of columns. The percentages shown are the percentages of those who answered both the survey question listed AND the pivot question. For example, from the example below, we see that 21.43% of those who were from the North-West were male, and 78.57% of those from the North-West were female.

Survey Software Help Image

Can I have a banner table for multiple pivot questions?

Yes. You can have multiple Pivot questions using the Secondary Pivot and/or Nested Pivot option.

Survey Software Help Image

  1. Secondary Pivot. The Secondary Pivot allows you to Pivot on more than one question. For example, if you wanted to produce a Banner Table that pivots on Gender AND Race, you can choose Gender as the primary Pivot and Race as a the secondary pivot. The secondary pivot is optional. In the data tables, the secondary pivot will appear as another set of columns next to the pivot question.
  2. Nested Pivot. The Nested Pivot allows you to Pivot on more than one question combined. For example, if you wanted to produce a Banner Table that pivots on Gender combined with Race, you can choose Gender as the primary Pivot and Race as a the nested pivot. In the data tables, you will see the nested pivot as “Pivot Answer/Nested Pivot Answer,” rather than a new set of columns.

Can I integrate Custom Variables with Banner tables?

Yes. Choose the Custom Variable you want to segment on (in step 1) and the system will automatically create a banner table for every available data point.


Are there limitations I should be aware of when creating banner tables?

For simple (non-nested) tables, there is no limit to the number of columns that can be used in the tables. This includes tables with a primary pivot question and a secondary pivot question. Please keep in mind, however, that if your data set is large or if there are a lot of data points (questions) in your survey, it may take a longer time for the system to generate the banner table.

For Nested Pivot Tables, there is a limit of a total of 64 columns. This is to prevent our system from being over utilized and slowing the service for others. This is a system limitation and no exceptions will be made.

Custom Variables cannot be included as either the original Pivot Question or the Nested Pivot.

License & Access Options

This feature/tools described here are available with the following license(s) :

  • Corporate Edition – Buy Now – $899/year
    • Unlimited Surveys, Questions, Responses
    • Advanced Toolset and Features
    • No Long Term Commitment