CCPA-compliant surveys

With privacy regulations tightening, your research platform needs to do more than just collect data. QuestionPro gives you out-of-the-box support for California Consumer Privacy Act (CCPA) compliance, so you can focus on insights, not legal risks.

For researchers and organizations conducting studies in the U.S., CCPA compliance isn't optional—it’s essential. QuestionPro ensures your surveys are aligned with these expectations, making privacy a seamless part of your insights workflow.

Example of using CCPA compliance in your market research

A US-based national skincare company wanted to launch a customer feedback panel in California. With QuestionPro’s CCPA Compliance module enabled, they could:

• Transparently communicate how data would be used

• Offer an easy opt-out link in every invite

• Respond to deletion requests in under 72 hours

• Show regulators a detailed audit trail during a surprise compliance review

The result? Full CCPA compliance without slowing down their product innovation cycle.

How QuestionPro enables CCPA compliance

Whether you're running longitudinal research or one-off surveys, our platform provides full support for CCPA compliance at every step:

1. Consent management

Add explicit opt-in language to survey invites and introductions. Customize consent text and provide participants with transparency on data usage.

2. Data access and deletion requests

Allow respondents to request access to or deletion of their survey data easily. QuestionPro handles this with a dedicated request management interface—no manual tracking is required.

3. Opt-out mechanism

Offer a “Do not sell my personal information” option by CCPA standards. Easily include this in your survey design or project links.

4. Secure, role-based access

Ensure that only authorized users can view or manage sensitive data. Our user roles and permissions support secure collaboration, ensuring your research remains compliant.

5. Record retention and export logs

Automatically log when respondent data is accessed, modified, or deleted—so you maintain a complete audit trail.

Uses of CCPA compliance in market research

CCPA compliance isn’t just a legal checkbox—it actively enhances how you manage and protect research data. Here's how researchers and insights teams use QuestionPro’s built-in CCPA features:

• Customer feedback surveys: Ensure personal data collected through product reviews or satisfaction surveys is handled with transparency and user control.

• Employee experience programs: When surveying California-based employees, comply with privacy laws while building trust internally.

• Panel management: Provide ongoing panelists with access and deletion options to maintain ethical, long-term engagement.

• Academic and government research: Ensure publicly funded or regulated research initiatives remain in complete alignment with California’s privacy requirements.

• Brand reputation tracking: Give consumers control over their data when collecting NPS, brand perception, or sentiment metrics across multiple touchpoints.

By integrating CCPA workflows into these use cases, you're not only staying compliant—you’re improving respondent relationships and data quality.

Advantages of using QuestionPro for CCPA compliance

Implementing CCPA-compliant research workflows with QuestionPro offers clear, strategic advantages:

• Minimized legal risk: Avoid fines or reputational damage from non-compliance by integrating built-in safeguards.

• Increased respondent trust: Boost response rates and data accuracy by demonstrating to participants that you take their privacy seriously.

• Faster compliance processes: Save time with automated deletion, access, and opt-out tools—no manual requests to track.

• Operational efficiency: Manage all compliance-related actions within the platform, reducing dependencies on IT or legal teams.

• Audit-ready logs: Maintain a comprehensive trail of consent, data handling, and user actions to respond to regulatory audits or internal reviews efficiently.

In short, QuestionPro empowers you to treat privacy as a competitive advantage, not a constraint.

Why Researchers Choose QuestionPro for Privacy Compliance

To conduct federally mandated, regulated insights collection and management, global brands, researchers, and insights teams use QuestionPro to conduct CCPA-compliant market research.

• Seamless setup: No coding or third-party tools required

• Built for research: Explicitly designed for survey and insights use cases

• Enterprise-ready: Scales with your research team and privacy obligations

• Peace of mind: Avoid legal penalties while maintaining trust with your respondents

How to use CCPA in surveys and research?

If you're conducting research in California—or with California residents—CCPA compliance is not a nice-to-have. With QuestionPro, you can embed compliance directly into your research workflows, focusing on what matters: making more intelligent, more ethical decisions with data.

Learn how to set up and use this feature with our help file on CCPA-compliant research.