QuestionPro lets you upload many variables apart from your general demographics for conducting surveys. These provide several advantages such as segmentation, knowing your audience better, etc.
It helps to name these custom variables and map them so you can view them internally and derive insights. Custom variable mapping refers to managing and viewing these variables as a tool for viewing data and generating detailed reports.
Imagine a big retail chain that has stores across various major cities in the US. The Customer Service (CS) departments from each of the stores are supposed to conduct customer satisfaction surveys and uncover if there are any customer complaints, issues, what’s making them happy, etc. If the management team or the marketing team wants to look at their data, they can use the regional CS department as a custom variable. Not only will this be easy to map but also look at reports to gauge success patterns.
Some organizations require multiple custom variables for better segmenting, understanding, and analyzing their audience. Custom variable mapping helps in renaming your custom variable, which makes it easy for brands to identify them while designing surveys and generating reports.
Rename your custom variables: Custom variable mapping helps you rename your custom variables to what you wish and is important to your research goals. This helps in managing your data efficiently, both pre and post-surveys.
Better identification: Since you can efficiently map all your custom variables, it helps in identifying and understanding your audience better. This helps in gathering results from your surveys, analyzing them effectively, and devising action plans.
Better segmentation: Designing questionnaires that ask the right questions is crucial; however, segmenting your data is equally crucial too. Without proper segmentation of your data, your surveys might miss the mark. You need to include questions that are suitable for your respondents, and this can be done using segmentation through your custom variable mapping.
To use custom variable mapping in surveys, read our help files on how to set up custom variable mapping.