When you conduct surveys, you share them internally and sometimes externally as well. Internally, survey reports get distributed among the management team, marketing team, customer service team, etc.
Externally, it could be to your stakeholders, potential customers via social media channels, or external promotional agencies. When sharing externally, it is essential to brand the report to your brand themes and colors for credibility, brand identification, and authenticity. The customizable report theme survey setting lets you do that with all your online surveys.
Consider a leading car manufacturer who has surveyed to check which car brand customers in a region buy from and trust the most. The survey results show that the said manufacturer is the most trusted and most customers buy from them. This is a win for the manufacturer, something they can be proud of and advertise about. They can release the results of this survey to promote their products and how they are the region's most trusted brand car brand. Releasing this report externally with their branding will help in brand recall and recognition. They can even use the survey source to brand themselves as the ‘most trusted brand’ in that specific region.
Customizable report themes help disseminate your survey results and reports to your shareholders, investors, and customers. Using customizable themes, you can present your various research studies and showcase the efforts of your organization. You can even post these dashboards and reports on the internet for everyone to see. Your branding will help in brand recognition and recall.
Brand recall: Using your brand colors, logo, and themes will help in brand recall. Your customers will associate the results of the survey with your organization’s themes and help in brand recall.
Marketing: When you share your survey results externally, they get shared with a lot of people. Sharing it via social media channels such as Twitter, Facebook, and LinkedIn will grow your reach exponentially. Having a customized report will help your marketing efforts and brand recognition. This will help you in gathering new leads.
Credibility and authenticity: Reports that bear company logos and brand colors are more likely to gain people’s trust and attention. Use the customization option to lend credibility and authenticity to your online questionnaire reports and dashboards.
To use customizable report themes in surveys, read our help files on how to set up customizable report themes.