Grouping analysis is used in surveys to filter survey responses based on the type of response received on a particular question. It is natural for researchers to classify respondents based on the responses received to get a more in-depth understanding of the market. Grouping responses also helps organizations to understand successful areas of the business and identify and make improvements to areas they are lacking in.
Researchers deal with a lot of data collected from a wide audience. The sample size of every project differs due to various factors. Not every customer or respondent feels the same about the product or service. Researchers group respondents into an optimal number of groups based on the answers. They then reach out to them and work together to provide them with a satisfactory product or service.
Grouping filters can be set up on certain parameters for data analysis
Businesses use geo-coding for market expansion. Consider an international fast-food chain or a coffee company looking to expand its business by setting up shop in a new country. The firm runs a survey among the general population of that country and collects geolocation data based on the responses. Geo-coding helps the company create groupps and analyze responses from different locations and across various demographics. It helps them with better customer intelligence to target the right population.
Here are the advantages of conducting grouping analysis: