An Image rating question is an easy to understand closed-ended question type that allows survey respondents to choose one or multiple images from a list of image choices.
The image rating survey question is similar to the regular matrix rating question, except the questions are in the form of images. Uploading images to the question is very simple. It’s an engaging way to get opinions from people and help guide your decisions. This question type is optimized for desktops, mobiles, and tablets so that your questions look visible and straightforward to understand no matter where your respondents are.
Some surveys get monotonous if they are long, and using images to replace the text questions creates a sense of engagement for the survey respondent. The answer choices selected by the respondents yield more accurate results in case of an image rating question survey.
A researcher uses the image rating survey when there is a need to understand perceptions with the help of adding images. Often, words can’t describe the researcher’s feelings. It is possible to get better and accurate judgments with the help of pictures in the answer options. Respondents can select the perfect picture option.
For example, a resort wants to gather feedback on a guest’s vacation experience. It can use the image rating survey question to keep the questionnaire more engaging. The resort can ask the guests to rate various services on a rating scale by uploading images of the different services they provide.
Image rating survey questions are simply matrix questions, but with added benefits. Let’s look are them:
Highly engaging: A survey that contains images rather than text is more fun and engaging. Image rating questions tend to get a higher response rate.
Easy to understand: An image is quickly registered and understood by any audience, which helps the audience give quality feedback.
More data collection: Because of its nature, more data can be collected in a single question. Respondents tend to get bored with multiple similar questions.
Easy to create: Image rating question surveys are relatively easy to create. All the researcher needs is images and a benchmark.
Better responses: Image rating gets better and fairer reactions due to its level of engagement and attractiveness. Respondents seldom perform straight-lining or randomly select the answer option.
Check out our help document on image rating survey questions to know more about setting up this survey feature.