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What is an image rating question?

An Image rating question is an easy to understand closed-ended question type that allows survey respondents to choose one or multiple images from a list of image choices. The image rating survey question is similar to the regular matrix rating question, except the questions are in the form of images. Uploading images to the question is very simple. It’s an engaging way to get opinions from people and help guide your decisions. This question type is optimized for desktops, mobiles, and tablets so that your questions look visible and straightforward to understand no matter where your respondents are.

Some surveys get monotonous if they are long, and using images to replace the text questions creates a sense of engagement for the survey respondent. The answer choices selected by the respondents yield more accurate results in case of an image rating question survey.

Uses of image rating

A researcher uses the image rating survey when there is a need to understand perceptions with the help of adding images. Often, words can’t describe the researcher’s feelings. It is possible to get better and accurate judgments with the help of pictures in the answer options. Respondents can select the perfect picture option.

Example of image rating

For example, a resort wants to gather feedback on a guest’s vacation experience. It can use the image rating survey question to keep the questionnaire more engaging. The resort can ask the guests to rate various services on a rating scale by uploading images of the different services they provide.

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Advantages of image rating

Image rating survey questions are simply matrix questions, but with added benefits. Let’s look are them:

How to use the image rating question

Check out our help document on image rating survey questions to know more about setting up this survey feature.

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