Platform connect in surveys

In essence, the platform connect question type helps to enhance the survey data collection process in research studies. This integration is beneficial for conducting activities such as verifying identity, completing transactions, or participating in external tests while maintaining a cohesive survey experience.

By enabling these capabilities, platform connect streamlines the data collection process and ensures that respondents remain engaged and that the survey's integrity is maintained. This feature is invaluable for organizations looking to create more dynamic and integrated survey workflows, enhancing the respondent experience and the data quality.

Example of platform connect in your surveys

Consider a financial services company that wants to verify the identity of its survey respondents as part of a research study on customer satisfaction. With platform connect, the company can seamlessly direct respondents to an external identity verification service from within the survey using platform connect. Respondents complete the verification process and then automatically return to the study to continue providing feedback. This question-type native integration within the survey ensures the authenticity of the collected data and maintains a smooth and uninterrupted experience for the respondents.

Uses of platform connect in surveys and research

The uses of platform connect in research studies are:

• Collect data from multi-variate platforms of your choice: From within the QuestionPro platform, allow users to navigate to external links and then return to the QuestionPro survey.

• Reduce survey dropout rate: Bundling external links into one survey avoids the need to share multiple links with respondents and increases survey response rates by keeping information in one survey.

• Seamlessly run varied research studies: Platform connect allows you to run various research studies, such as heatmaps, hotspots, pricing studies, visual surveys, questions on different research platforms, and more, all from within one QuestionPro survey.

• Improved feedback accessibility: Respondents can easily navigate to external web applications depending on the research study regardless of the device used, promoting accessibility and inclusivity.

Advantages of using platform connect in surveys and research

The advantages of using platform connect in research are:

• Increased efficiency: Automating repetitive tasks allows researchers to focus on analysis and insights, reducing the time and effort required to transfer data between systems manually.

• Accuracy of data collection: Minimize the risk of data entry errors with automated data synchronization.

• Enhanced, scalable insights: Combine survey data with other business data for richer insights. Easily scale data integration efforts without significant additional resources.

• Increased research flexibility: Platform connect allows for various activities, such as identity verification, transaction completion, and external tests, making it adaptable to multiple research needs.

• Maintained integrity: This ensures the integrity of the survey by smoothly reintegrating respondents after they complete external activities, preserving the continuity of their experience.

Platform connect thus serves as a crucial tool for organizations aiming to maximize the utility of their survey data. Facilitating seamless integration with various third-party applications enables efficient, accurate, and insightful data management, ultimately enhancing the value derived from survey research.

How to use platform connect in survey and research?

To use platform connect in your surveys and research studies, read our help file on how to set up platform connect.